Brand profile · Software Development

Upstock

Wellington 6141-based Upstock operates in Software Development. Privately held, at upstock.app. It holds one address on record, all in New Zealand. It employs 35 people, on the record. It lists ecommerce, grocery and food & beverage among its specialties. It is listed alongside one similar brand, in Software Development.

upstock.app LinkedIn

Profile live Privately Held Founded 2020 1 office country
Counted staff
35
self-reported 11–50 band
Founded
2020
6 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Food & beverage buyers and suppliers use Upstock to automatically manage all their wholesale orders, payments and logistics.

https://www.upstock.app/

Made by the creators of Xero, Upstock automates and digitises wholesale transactions currently handled with scraps of paper, texts, emails, and phone calls.

  • Best selection of top quality suppliers
  • Fast, reliable orders every time
  • One click invoicing, accounting & inventory
  • Buyers find new suppliers, suppliers win new customers
  • Real time order status and delivery notifications
  • Cut costs, eliminate waste & reduce stress

Upstock has over + 1,000 FMCG food & beverage suppliers + 30,000 cafes, restaurants, bars, groceries, retailers, supermarkets + 100,000 products

Why do people love Upstock?

Just ask some of our customers…

✶ Market Lane Coffee, 10 locations

“Upstock is built to a really high quality and processing time has been cut in half.”

✶ Prana Chai

“Upstock stood out as the obvious choice. Their team truly listened and ‘got us’. Customers are telling us they want Upstock.”

✶ Mojo Coffee, 34 locations

“Ever since we've started using Upstock we can't live without it! It's made things run so much faster and smoother for all our cafes. When you add it all up, the time and cost savings have been exponential.”

✶ Best Ugly Bagels, 7 locations

“It’s given staff complete visibility of what's been ordered which has had a big improvement on staff relationships."

✶ Grey Roasting Co.

“With Upstock, I don't need to do paperwork any more. My invoicing is automatic and I’m getting paid faster. Upstock just does it all for me – I can't imagine life without it.”

✶ Plant Projects

“I view Upstock as the future of distribution. Having the ability for people to trial our product through Upstock without having to send a rep in, that saves days, even weeks.”

✶ Grater Goods

“Automated sales and invoicing has been a big game-changer. It's been wonderful to free up my time to focus on our expansion.”

Specialties

All 18 specialties
  • FMCG
  • Hospitality
  • Distribution
  • Inventory
  • Ecommerce
  • Marketplace
  • SaaS
  • Food Service
  • Supply Chain
  • CPG
  • AI
  • Artificial Intelligence
  • B2B
  • B2B eCommerce
  • Foodservice
  • Grocery
  • Food & Beverage
  • Wholesale

Related specialties

Locations

New Zealandprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
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Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZLevel 5, 32 - 34 Kent Terrace; P O Box 9880; Wellington 6141Primary

Grid intelligence Members

Spending power

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Signals & hiring

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Financials

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People & contacts

4 employee profiles on record · names withheld.

The people relation is never requested, so there is nothing here to unlock.

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FAQ

How many people work at Upstock?

35 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Upstock have offices?

One address on record, New Zealand only. Primary: Level 5, 32 - 34 Kent Terrace, P O Box 9880, Wellington 6141.

Has Upstock raised funding?

None linked to this brand.

What does Upstock list as its specialties?

18 tags on the brand's own list, among them ecommerce, grocery and food & beverage.

Which companies are listed alongside Upstock?

18 profiles list Upstock as a peer — 97th percentile in Software Development. It lists ten peers of its own.

What is Upstock's website?

upstock.app