Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
3
self-reported band not used
Founded
2020
6 years
Legal entities
1
ABR
Office countries
1
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 confirmed entity
UPFITTER PTY LTD
ABN34000290611
Legal entities
Show as table · Upfitter: 1 registry entity
| UPFITTER PTY LTD | ABN 34000290611 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Upfitter is an Australian-based online marketplace, designed and built to house our own range of accessories for vehicle fitment, as well as those that we’ve sourced from some of the most respected manufacturers around the world. From bullbars to brakes, shocks to struts, we’ve assembled a collection of the world’s best truck and full-size ute accessories.
Upfitter. Built by you.
Upfitter exists to empower truck and full-size ute owners in the process of customisation by offering premium, highly-functional accessories and advice for vehicle fitment.
We manufacture high-quality accessories under the Upfitter brand and have built a range of exterior and interior products for truck upfitters, with both lifestyle and performance collections to suit.
We also source products from other leading brands – products we consider to be the finest and most trusted from the world’s best manufacturers. If it comes from Upfitter, it means it's an accessory we’ve tested and loved. When you see the Upfitter logo on a product, you know it’s tried-and-true.
Upfitter supports a culture of innovation and is excited to share emerging product technologies directly with truck owners. To build on our existing knowledge, our Research & Development Team has spent time in the US to better understand the capabilities of existing accessory technologies. And to develop a range that responds directly to the needs of truck owners in Australia & New Zealand.
Backed by the best.
The Upfitter brand is a development of independent automotive distributors group, Ateco Automotive. With Upfitter, Ateco extends its expertise in leading local and international vehicle manufacture and engineering into direct-to-customer vehicle accessories.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU2a Hill Rd; Lidcombe, New South Wales 2141Primary
- AU64-66 Abbott Rd; Hallam, Victoria 3803
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
FAQ
Which legal entity operates under Upfitter?
One New South Wales entity on the ABR: UPFITTER PTY LTD (ABN 34 000 290 611), high confidence.
How many people work at Upfitter?
3 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Upfitter have offices?
Two addresses on record, Australia only. Primary: 2a Hill Rd, Lidcombe, New South Wales 2141.
Has Upfitter raised funding?
None linked to this brand.
Which companies are listed alongside Upfitter?
Two peer profiles on record: Ateco Group and Razor RV Accessories.