Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
11
self-reported 11–50 band
Founded
2012
14 years
Registry matches
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 possible registrationThe join is a normalised name comparison against ABR. Treat every row below as a lead to verify, not as an established identity.
Unreal Fur Pty Ltd
ABN35154435711
Legal entities
Show as table · Unreal Fur: 1 registry entity
| Unreal Fur Pty Ltd | ABN 35154435711 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
For over a decade, Unreal Fur has been synonymous with ethical design. The independent, luxury outerwear label began with a sole mission to end animal cruelty in the fashion industry. They are achieving this by designing with vegan materials of the best quality in the world. Each season, the brand proves that animal-free materials are both viable and desirable options for creating an exquisite outerwear experience.
Known for specializing in luxe faux fur and vegan leather pieces, Unreal Fur has grown into a brand that caters to a diverse community of wearers worldwide. Their commitment to inclusive and ethical design has been recognized with two PETA Fashion Awards and a National Indigenous Fashion Award in 2022.
Today, they are widely credited with leading the fashion industry’s attitude toward a kinder approach to design, and garnering more consideration for the animals and people that it surrounds.
Unreal Fur acknowledges the Kulin Nations as sovereign custodians of the land on which we work and extend their respects to ancestors and Elders past, present and emerging, and to all First Nations people.
Specialties
All 4 specialties
- Fashion Design
- Ethical clothing
- Cruelty-free fashion
- Quality faux fur
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU41 Grosvenor Street; Abbotsford, Victoria 3067Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
Which legal entity operates under Unreal Fur?
One Victoria entity on the ABR: Unreal Fur Pty Ltd (ABN 35 154 435 711), medium confidence.
How many people work at Unreal Fur?
11 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Unreal Fur have offices?
One address on record, Australia only. Primary: 41 Grosvenor Street, Abbotsford, Victoria 3067.
Has Unreal Fur raised funding?
None linked to this brand.
What does Unreal Fur list as its specialties?
Four tags on the brand's own list, among them fashion design.
Which companies are listed alongside Unreal Fur?
Seven peer profiles on record: MECCA Brands and Brand Collective.