Brand profile · Marketing Services

Underscore

Underscore runs a Marketing Services operation from Cremorne, Victoria. It is privately held, and its site is underscoreaus.com.au. It holds one address on record, all in Australia. Headcount on record is 9. Its work is tagged content creation, influencer and partnerships. Two Australian registrations (ABN) are candidate matches. The record links eight similar brands, most of them in Entertainment Providers.

Profile live Privately Held Founded 2022 2 registry matches ABN 1 office country
Registry match · ABR

Key facts

Counted staff
9
self-reported 2–10 band
Founded
2022
4 years
Registry matches
2
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entities

1 brand → 2 possible registrationsMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
  • UNDERSCORE AUSTRALIA PTY LTD

    ABN18657763641

    VICMedium confidenceMatched on exact nameABR

  • UNDERSCORE PTY. LIMITED

    ABN39093040521

    NSWMedium confidenceMatched on exact nameABR

Legal entities

Underscore: 2 registry entitiesUnderscore is linked to 2 registry entities: UNDERSCORE AUSTRALIA PTY LTD (ABN 18657763641, candidate); UNDERSCORE PTY. LIMITED (ABN 39093040521, candidate).UnderscoreUNDERSCORE AUSTRALIAPTY LTDABN 18657763641Candidate · Medium confidenceUNDERSCORE PTY. LIMITEDABN 39093040521Candidate · Medium confidence
Show as table · Underscore: 2 registry entities
Underscore: 2 registry entities
UNDERSCORE AUSTRALIA PTY LTDABN 18657763641
UNDERSCORE PTY. LIMITEDABN 39093040521
Confirmed matches0 of 2

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

We're an expert-led influencer marketing agency specialising in authentic, advocacy-driven brand partnerships with deep creator relationships.

Underscore has a full service influencer and creator marketing department specialising in TikTok and Instagram partnerships with an ever growing database of over 15,000 influencers and creators that we work with daily.

Our services cover all aspects of influencer marketing, including facilitating paid and contra campaigns end to end, producing content with content creators, to brand collaborations.

Our team lives and breathes social media, influencer gossip, pop culture and news and media. We know how to create campaigns that make a serious impact.

Our approach is to create a custom and specialised offer for each campaign. All creator and influencer marketing campaigns are different and therefore our types of influencers, content requirements, messaging, and deliverables are tailored to objectives.

We have over 10 years of experience in working across multiple industry verticals including FMCG, lifestyle, fashion, beauty, health, fitness, food, music, tech and more.

Specialties

All 6 specialties
  • Influencer
  • Influencer Marketing
  • Partnerships
  • Creator
  • Creator Marketing
  • Content Creation

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AU139 Dover St; Cremorne, Victoria 3121Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

Which legal entities operate under Underscore?

Two Australian entities on the ABR: UNDERSCORE AUSTRALIA PTY LTD (ABN 18 657 763 641) and UNDERSCORE PTY. LIMITED (ABN 39 093 040 521). Both medium confidence.

How many people work at Underscore?

9 counted staff profiles at January 2026, inside the self-reported 2–10 band.

Where does Underscore have offices?

One address on record, Australia only. Primary: 139 Dover St, Cremorne, Victoria 3121.

Has Underscore raised funding?

None linked to this brand.

What does Underscore list as its specialties?

Six tags on the brand's own list, among them content creation, influencer and partnerships.

Which companies are listed alongside Underscore?

22 profiles list Underscore as a peer — 98th percentile in Marketing Services. It lists ten peers of its own. No Standing lists it back.

What is Underscore's website?