Brand profile · Financial Services

TruePillars

TruePillars works in Financial Services, out of Melbourne, VIC. It is privately held, and its site is truepillars.com. It holds one address on record, all in Australia. Headcount on record is 17. Its work is tagged fintech, asset finance and finance. One Australian registration (ABN) is a confirmed match. Its latest round on record is Series unknown, with no amount recorded. The record links nine similar brands, most of them in Financial Services.

truepillars.com LinkedIn

Profile live Privately Held Founded 2016 1 entity ABN 1 office country 1 funding round
Registry verified · ABR
Counted staff
17
self-reported 11–50 band
Founded
2016
10 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
1
Series unknown · Feb 2021
Company type
Privately Held
self-reported
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Legal entity

1 brand → 1 confirmed entity

  • TRUEPILLARS PTY LTD

    ABN36603933508

    VICHigh confidenceMatched on exact nameABR

Legal entities

TruePillars: 1 registry entityTruePillars is linked to 1 registry entity: TRUEPILLARS PTY LTD (ABN 36603933508, candidate).TruePillarsTRUEPILLARS PTY LTDABN 36603933508Candidate · High confidence
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TRUEPILLARS PTY LTDABN 36603933508
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

TruePillars provides vehicle and equipment financing for Australian SMEs - the 'true pillars' of the Australian economy.

TruePillars was launched in 2016 by co-founders John Baini and Dennis Hakme and since 2021, has been backed by Superseed Ventures, the strategic venturing arm of ASX100 listed Reece Group.

Previously Managing Director at Royal Bank of Scotland, John Baini leads TruePillars and has over 25 years’ lending experience in Australia, the UK, Europe and the Middle East.

Responsible for managing the firm’s operations, Dennis Hakme is a technology specialist with 30 years’ IT and software development experience from start-ups to large corporations such as Telstra and IAG.

The TruePillars business name reflects the founders’ belief that small businesses are the ‘true pillars’ of Australia’s economy with SMEs currently employing over 70% of the private workforce.

Specialties

All 22 specialties
  • Business loans
  • Investing
  • SMSF
  • Superannuation
  • SME
  • Lending
  • Ethical lending
  • Responsible lending
  • Alternative income
  • Investments
  • Invest
  • High yield
  • Financial services
  • Finance
  • Business finance
  • Alternative investing
  • Alternative investment
  • Equipment finance
  • Trail book loans
  • Asset finance
  • Cash flow loans
  • Fintech

Related specialties

Locations

Australiaprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
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Countries1
Primary countryAU

All codes: AU

Addresses

  • AU155 Queen Street; Melbourne, VIC 3000Primary

Grid intelligence Members

Funding

Last round · 1 February 2021Amount not recordedSeries unknown
Rounds1
Round typeSeries unknown · venture round
Amount (USD)not recorded
Stage ranknot recorded
Investors named0
Since last round4 yr 11 mo

Funding

1 funding roundFunding timeline. Latest round 1 Feb 2021: Series unknown, amount not disclosed.20162026Series unknownamount not disclosed1 round
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Rounds1
Axis2016 to 2026
Series unknown · 1 Feb 2021not disclosed

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

Which legal entity operates under TruePillars?

One Victoria entity on the ABR: TRUEPILLARS PTY LTD (ABN 36 603 933 508), high confidence.

How many people work at TruePillars?

17 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does TruePillars have offices?

One address on record, Australia only. Primary: 155 Queen Street, Melbourne, VIC 3000.

Has TruePillars raised funding?

One round. Latest 1 February 2021: Series unknown, no amount recorded.

What does TruePillars list as its specialties?

22 tags on the brand's own list, among them fintech, asset finance and finance.

Which companies are listed alongside TruePillars?

6 profiles list TruePillars as a peer — 76th percentile in Financial Services. It lists ten peers of its own. better finance™️ | NZ lists it back.

What is TruePillars's website?

truepillars.com