Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Travel Arrangements
Broome, Western Australia-based True North Adventure Cruises operates in Travel Arrangements. It is privately held, and its site is truenorth.com.au. It holds one address on record, all in Australia. Headcount on record is 19. It is listed alongside seven similar brands, mostly in Hospitality.
An adventure on the TRUE NORTH is not a typical expedition cruise. We have been exploring the Kimberley coast for more than 30 years, tracking down the region’s most unique experiences. And the TRUE NORTH is built for purpose – designed to sail off the beaten track, designed to uncover hidden coastal gems in maximum comfort.
With a helicopter and six adventure boats at their disposal - guests on the TRUE NORTH are provided with much greater opportunity to choose their own adventure. So much so, we can’t say what our guests will be doing each day – because it’s really up to the guest.
Each night at pre-dinner drinks, the adventure director briefs everyone onboard about what activities might be possible during the following day. The guests then sit down for dinner and typically discuss amongst themselves which of the suggested activities offered greatest personal appeal – then before retiring for the night, guests simply call into the ship’s office and indicate their preferences. The next day – people go in different directions doing different things all day long! For some it might be their first opportunity to catch a barramundi, whilst some might choose to fly to an otherwise impossible to reach spot that others don’t know about or, perhaps the opportunity to see pristine rock art in an ancient gallery will prove to be irresistible. Regardless of which activity they choose – guests on the TRUE NORTH always get to choose the best that every destination has to offer.
Choose the best!
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
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19 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
One address on record, Australia only. Primary: 6 Carnarvon St, Broome, Western Australia 6725.
None linked to this brand.
Seven peer profiles on record: Spicers Peak Lodge and Coral Expeditions.