Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
25
self-reported 11–50 band
Founded
2013
13 years
Registry matches
2
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entities
1 brand → 2 possible registrationsThese are name matches on ABR. 2 registrations share this brand's name; which one you contract with is a question for the register.
TOTEM GLOBAL PTY LTD
ABN22165498724
TOTEM GLOBAL AUSTRALIA PTY LTD
ABN87605275518
Legal entities
Show as table · Totem Global: 2 registry entities
| TOTEM GLOBAL PTY LTD | ABN 22165498724 |
|---|---|
| TOTEM GLOBAL AUSTRALIA PTY LTD | ABN 87605275518 |
| Confirmed matches | 0 of 2 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Totem pioneers new content models to create global category leaders on social media.
In 2012, YouTube invited us to help scale their platform across APAC - referred to by YouTube as “the McKensie of Online Video”. Leading consulting projects for many of the biggest Creators, Media, and VC companies worldwide across four continents, 15+ countries, and multiple genre categories. From content creation through to distribution.
In 2022, leveraging 10 years of global consulting insights, technology, and expertise, Totem shifted its core focus from consulting services to building owned and operated channels. Within 12 months we built the no.1 factual entertainment brand in the world on social media (Bondi Rescue), the no.1 food and drink brand in the world on Facebook (Sticky Lollies), and the no.1 First Nations creator brand in Australia (Black As). Simultaneously creating global best practice case studies for Facebook, partnering with Snap to grow their footprint across APAC, creating the first brand to hit 1M followers for TikTok Australia, and executive producing the most viewed Facebook and TikTok original series ever commissioned by Screen Australia. In 2023 alone, we created over 5000 videos and generated over 12B+ views. We are one of the top 25 fastest-growing digital-first media companies in the world today.
We have 40+ staff across 13 countries (speaking 20+ languages) working across Consulting, Totem Studio, Distribution and Digital Rights Management. Our mission is to foster global communities beyond entertainment, nurturing deep human connections and shared identities through video to help shape the future of our industry.
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AUByron Bay, NSWPrimary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
Which legal entities operate under Totem Global?
Two Australian entities on the ABR. TOTEM GLOBAL PTY LTD (ABN 22 165 498 724) and TOTEM GLOBAL AUSTRALIA PTY LTD (ABN 87 605 275 518). Both medium confidence.
How many people work at Totem Global?
The record holds 25 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Totem Global have offices?
One address on record, Australia only. Primary: Byron Bay, NSW.
Has Totem Global raised funding?
None linked to this brand.
What does Totem Global list as its specialties?
Three tags on the brand's own list, among them production and television.
Which companies are listed alongside Totem Global?
Three peer profiles on record: News Corp Australia and VA Media.