Brand profile · Public Relations and Communications Services

This Is Helm

Brisbane-based This Is Helm operates in Public Relations and Communications Services. Ownership is privately held; it publishes at thisishelm.com.au. It holds two addresses on record, all in Australia. The record counts 2 people. Tagged hospitality, brand strategy and brand positioning. One Australian registration (ABN) is a confirmed match. It is listed alongside eight similar brands, mostly in Marketing Services.

thisishelm.com.au LinkedIn

Profile live Privately Held Founded 2021 1 entity ABN 1 office country
Registry verified · ABR
Counted staff
2
self-reported 2–10 band
Founded
2021
5 years
Legal entities
1
ABR
Office countries
1
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entity

1 brand → 1 confirmed entity

  • THIS IS HELM PTY LTD

    ABN82647944778

    QLDHigh confidenceMatched on exact nameABR

Legal entities

This Is Helm: 1 registry entityThis Is Helm is linked to 1 registry entity: THIS IS HELM PTY LTD (ABN 82647944778, candidate).This Is HelmTHIS IS HELM PTY LTDABN 82647944778Candidate · High confidence
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THIS IS HELM PTY LTDABN 82647944778
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

Helm is a strategy-first consultancy that designs and amplifies places and experiences. Led by industry experts and long-time collaborators Rachel Jones and Andrew Cavallaro, we partner with leaders across travel, tourism, hospitality, property, and design to deliver narrative-led planning, placemaking, marketing, and communications.

Through a rare combination of strategic depth and heartfelt storytelling, we help our clients realise their full potential. Balancing the analytical with the emotional, and the practical with the poetic, we intentionally design, curate, and champion brands and destinations to unlock strategic opportunities and to connect them with like-minded audiences.

Concepting Services: designing better places and experiences

Show all 10 entries
  • Brand Positioning
  • Product & Experience Concepting
  • Place Vision
  • Business Case
  • Brand Strategy
  • Naming & Brand Identity
  • Destination Master Planning
  • Precinct Placemaking Strategy
  • Guest Journey Mapping
  • Customer Experience Strategy & Framework

Communications Services: amplifying better places and experiences

  • Public Relations – Earned Media / PR Strategy, Press Office Management, Media Engagement, Media Events
  • Marketing – Owned Channel / Paid Media Strategy, Campaign Ideation & Management
  • Market Representation – B2B Sales Strategy, Tourism Industry Engagement, Travel Trade Events

Current Clients: Bullo River Station, Cempedak Private Island, Eurail, G Adventures, Nikoi Private Island, Rolls-Royce, Small Luxury Hotels of the World, Song Hotel

Specialties

All 20 specialties
  • Marketing
  • Public Relations
  • PR
  • Market Representation
  • Travel
  • Tourism
  • Hospitality
  • Brand Strategy
  • Property
  • Brand Positioning
  • Brand Identity
  • Destination Master Planning
  • Precinct Placemaking Strategy
  • Product Concepting
  • Experience Concepting
  • Guest Journey Mapping
  • Customer Experience Strategy
  • Press Office Management
  • Campaign Management
  • Sales

Related specialties

Locations

Australiaprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
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Countries1
Primary countryAU

All codes: AU

Addresses

  • AUBrisbanePrimary
  • AUSydney

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Spending power

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Signals & hiring

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Financials

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People & contacts

1 employee profiles on record · names withheld.

Counts only. No names are stored here, and none are served.

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FAQ

Which legal entity operates under This Is Helm?

One Queensland entity on the ABR. THIS IS HELM PTY LTD (ABN 82 647 944 778), high confidence.

How many people work at This Is Helm?

The record holds 2 counted staff profiles at January 2026, inside the self-reported 2–10 band.

Where does This Is Helm have offices?

Two addresses on record, Australia only. Primary: Brisbane.

Has This Is Helm raised funding?

None linked to this brand.

What does This Is Helm list as its specialties?

20 tags on the brand's own list, among them hospitality, brand strategy and brand positioning.

What is This Is Helm's website?

thisishelm.com.au