Brand profile · Recreational Facilities

The Whale Trail NZ

The Whale Trail NZ runs a Recreational Facilities operation from Blenheim, Marlborough. Ownership is a nonprofit; it publishes at thewhaletrail.nz. It holds one address on record, all in New Zealand. The record counts 3 people. The record links two similar brands, most of them in Conservation Programs.

Profile live Nonprofit Founded 2017 1 office country

Key facts

Counted staff
3
self-reported 2–10 band
Founded
2017
9 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Nonprofit
self-reported
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Description

The story of The Whale Trail began dramatically at 12.02am on 14 November, 2016 when the magnitude 7.8 Kaikōura earthquake struck our regions.

This significant natural event destroyed infrastructure, homes and local economies along Kaikōura and Marlborough’s east coast. Sections of State Highway 1 and the rail corridor were obliterated and communities left isolated.

It was immediately obvious that a rebuild would take years, and that some local industries would never recover.

In the days following the earthquake, Marlborough winemaker Dr John Forrest planted the seed of an idea: Let’s turn disaster into opportunity for us all and build on the defunct railway line “the world’s best cycling and walking trail... traversing some of the most beautiful seascapes and pastoral vistas in the world”.

From its inception, the idea of a trail saw a groundswell of public support including from those who lived in earthquake-affected communities and local body authorities. In a challenging time when the world around them had changed forever, people could see a future for themselves in such a trail, through slow, sustainable economic restoration.

The idea of a trail quickly brought together a group of like-minded people from across the top of the South Island and beyond, who could see a real future in this opportunity.

A working group was founded in January 2017 and the Marlborough Kaikōura Trail Trust was formed in November that year.

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ1 Kinross Street; Blenheim, Marlborough 7201Primary

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People & contacts

2 employee profiles on record · names withheld.

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FAQ

How many people work at The Whale Trail NZ?

The record holds 3 counted staff profiles at January 2026, inside the self-reported 2–10 band.

Where does The Whale Trail NZ have offices?

One address on record, New Zealand only. Primary: 1 Kinross Street, Blenheim, Marlborough 7201.

Has The Whale Trail NZ raised funding?

None linked to this brand.

Which companies are listed alongside The Whale Trail NZ?

1 profile lists The Whale Trail NZ as a peer — 83rd percentile in Recreational Facilities. It lists two peers of its own. Wild Waikawa lists it back.

What is The Whale Trail NZ's website?