Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
38
self-reported 11–50 band
Founded
2013
13 years
Registry matches
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 possible registrationMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
THE UPSIDE CORPORATION PTY LTD
ABN67139233391
Legal entities
Show as table · THE UPSIDE: 1 registry entity
| THE UPSIDE CORPORATION PTY LTD | ABN 67139233391 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
While the days are kept busy and one’s free time becomes fleeting, finding the hours to keep active and stay fit is put on the back burner. THE UPSIDE SPORT strives towards the philosophy of a healthy lifestyle made attainable through practical and stylish fashion that will have you looking chic during your workout, at work and for all day comfort.
Founded by Australian fashion icon Jodhi Meares, THE UPSIDE’s early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives but cherished their training. A fitness enthusiast herself, Meares found it difficult to find activewear to support her whilst training but also keep her looking stylish for afternoon meetings. THE UPSIDE was born to fill that void for women and men alike.
The key ingredient to THE UPSIDE’s refined approach is undoubtedly Meares’ extensive experience in the world of fashion.
Established in 2013 and within a year of launching in Australia, THE UPSIDE had grained great traction, growing its reach around the world. The brand can now be found in some of the finest stores and websites from around the world, including Matches, Carbon 38, Net-a-Porter, Nordstroms, Lane Crawford and Selfridges to name a few.
In 2016, THE UPSIDE launched their widely anticipated menswear range, THE UPSIDE Man.
Rapidly becoming the go-to label for fashionable sportswear, THE UPSIDE has grown leaps and bounds in the short time since its launch. With a great deal in the works, and exciting seasons ahead, THE UPSIDE continues to demonstrate its significance as a leading luxury active wear label.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU98 Barcom Ave; Sydney, New South Wales 2010Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
Which legal entity operates under THE UPSIDE?
One New South Wales entity on the ABR: THE UPSIDE CORPORATION PTY LTD (ABN 67 139 233 391), medium confidence.
How many people work at THE UPSIDE?
38 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does THE UPSIDE have offices?
One address on record, Australia only. Primary: 98 Barcom Ave, Sydney, New South Wales 2010.
Has THE UPSIDE raised funding?
None linked to this brand.
What does THE UPSIDE list as its specialties?
Three tags on the brand's own list, among them ecommerce, online retail and fashion.
Which companies are listed alongside THE UPSIDE?
Nine peer profiles on record: Running Bare Australia and DISSH.