Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
1
self-reported band not used
Founded
2017
9 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
We are now one year old. From humble beginnings we remain true to our goal.
To provide surfers and lovers of the ocean lifestyle with performance food products sourced from nature’s own cupboard.
2017 was a big year for us, first launching our SURF BAR in March followed by our first four products in our powder range.
In 2018 we have already released two more powders and another SURF BAR to the range, with a special collaboration SURF BAR underway.
We have stayed close to our roots and have made a conscious effort to support surfing at many levels. We have ongoing partnerships with Surfing WA and Surfing Vic and we will be attending our second BL Blast Off in NSW this year.
We have a growing and loyal ambassador base and continue to attract people with greater influence. These people have not been bought, they simply love our product and are stoked to champion it.
Our Business model is very simple. Our excellent products in the right place with the right people. We do not flood areas, we are selective. We are not in it for the short game, we make long term connections, we make GOOD friends. Where there are surfers with a cool, friendly and healthy vibe we are THERE. We want to surf for as long as we can and help progress surfing by doing one thing – help people surf better, for longer.
Steele Walster Founder & President
Specialties
All 10 specialties
- Surfing Nutrition
- Surfing
- Vegan Protein
- Vegan Protein Powder
- Vegan Products
- Food with a purpose
- Natural Food Products
- Performance Supplements
- Media Content
- Media Production
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AUJames St; 20/8; Perth, Western Australia 6000Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
1 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
How many people work at Surf Meal?
The record holds 1 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.
Where does Surf Meal have offices?
One address on record, Australia only. Primary: James St, 20/8, Perth, Western Australia 6000.
Has Surf Meal raised funding?
None linked to this brand.
What does Surf Meal list as its specialties?
Ten tags on the brand's own list, among them media production and surfing.
Which companies are listed alongside Surf Meal?
2 profiles list Surf Meal as a peer — 67th percentile in Food and Beverage Services. It lists seven peers of its own. Surfing Western Australia and Yikes! Marketing list it back.