Brand profile · Advertising Services

Sponge

Sponge works in Advertising Services, out of Brisbane City, Queensland. Ownership is privately held; it publishes at thesponge.com.au. It holds two addresses on record, all in Australia. The record counts 8 people. Tagged digital marketing, brand storytelling and brand identity. Two Australian registrations (ABN) are candidate matches. The record links five similar brands, most of them in Professional Training and Coaching.

thesponge.com.au LinkedIn

Profile live Privately Held Founded 2001 2 registry matches ABN 1 office country
Registry match · ABR
Counted staff
8
self-reported band not used
Founded
2001
25 years
Registry matches
2
ABR
Office countries
1
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entities

1 brand → 2 possible registrationsThese are name matches on ABR. 2 registrations share this brand's name; which one you contract with is a question for the register.

  • SPONGE HOLDINGS PTY LIMITED

    ABN21159360086

    QLDMedium confidenceMatched on exact nameABR

  • SPONGE GROUP PTY LTD

    ABN75606922141

    NSWMedium confidenceMatched on exact nameABR

Legal entities

Sponge: 2 registry entitiesSponge is linked to 2 registry entities: SPONGE HOLDINGS PTY LIMITED (ABN 21159360086, candidate); SPONGE GROUP PTY LTD (ABN 75606922141, candidate).SpongeSPONGE HOLDINGS PTYLIMITEDABN 21159360086Candidate · Medium confidenceSPONGE GROUP PTY LTDABN 75606922141Candidate · Medium confidence
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SPONGE HOLDINGS PTY LIMITEDABN 21159360086
SPONGE GROUP PTY LTDABN 75606922141
Confirmed matches0 of 2

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

Sponge is a full service branding team with a digital tilt, who love helping good businesses do more good in the world, and create healthier profits.

Brand Storytellers at heart, our team quickly and masterfully help you get to the heart of your brand. We help you articulate the purpose, impact model and values for your business in a way that resonates with the audience you are meant to serve.

With your brand story crafted, our team help develop a strategy to engage with your market. You’re in safe hands. Our passionate team of experts spans brand strategy, naming and brand design, digital and print design, copywriting and content marketing, social media, and web development.

As a dynamic and robust crew of twelve, the Sponge revel in the entrepreneurial spirit and energy of a startup. And the lean thinking that goes with it. We’re about designing and building brands and collateral that works brilliantly, rather than creativity for award sake.

We have a panel of awesome partners in areas such as video production, PR and media buying to ensure smooth, consistent storytelling for you. Together we will help you identify and leverage the right channels to reach your market.

The Sponge is a Certified B Corp and a member of Conscious Capitalism Australia & New Zealand. We’re serious about business as a force for good. We’re also serious about enjoying what we do. A generous serving of levity is highly valued by the team, and warmly reciprocated. :)

Start a conversation with us today. We dare you! ;)

Specialties

All 10 specialties
  • Brand Story Realignment
  • Brand naming
  • Brand Identity
  • Brand strategy & direction
  • Rebranding & Brand Refreshes
  • Brand storytelling
  • Social Media Management
  • Visual Identity
  • Impact Brand Story
  • Digital Marketing

Related specialties

Locations

Australiaprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
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Countries1
Primary countryAU

All codes: AU

Addresses

  • AU200 Adelaide St; Level 6; Brisbane City, Queensland 4000Primary
  • AU164 Burwood Road; Sydney, NSW 2137

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Hiring activity
Headcount trend
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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
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People & contacts

4 employee profiles on record · names withheld.

Counts only. No names are stored here, and none are served.

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FAQ

Which legal entities operate under Sponge?

Two Australian entities on the ABR. SPONGE HOLDINGS PTY LIMITED (ABN 21 159 360 086) and SPONGE GROUP PTY LTD (ABN 75 606 922 141). Both medium confidence.

How many people work at Sponge?

The record holds 8 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.

Where does Sponge have offices?

Two addresses on record, Australia only. Primary: 200 Adelaide St, Level 6, Brisbane City, Queensland 4000.

Has Sponge raised funding?

None linked to this brand.

What does Sponge list as its specialties?

Ten tags on the brand's own list, among them digital marketing, brand storytelling and brand identity.

Which companies are listed alongside Sponge?

Five peer profiles on record: New River Leadership and Isuk Studio.

What is Sponge's website?

thesponge.com.au