Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
2
self-reported 2–10 band
Founded
2017
9 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
We help brands make more profitable revenue from the Loyalty and Joyalty* of existing customers.
Retain the best.
Grow the rest.
We provide specialist customer loyalty strategy, facilitation and mentoring to deliver Customer Loyalty and Joyalty* Programs, customer retention and relationship marketing programs for brands focused on growing the value of their existing customers.
Since 2013, we have commissioned 16 independent consumer research studies - For Love or Money™ - on customer loyalty & loyalty programs in Australia & New Zealand.
For Love or Money™ 2023 - Australia 11th edition is available now.
Services:
Show all 11 entries
- Leadership alignment: What is loyalty to your brand? Helping brands define The Loyalty Peak
- Do you really need a loyalty program? diagnostic defines vision, goals & measures of success
- Design Quality Program Propositions with our Four Factor Framework incl Six Currencies & Joyalty* Moments of Magic
- Identifying buying behaviour & value segmentation analysis
- Member, non-member & team research (benchmark to For Love or Money™)
- Program Financial Fitness: profit & loss, cashflow, balance sheet
- Proven process to build a team of loyalty champions
- Adding partners to a loyalty program proposition
- Technology specification & evaluation
- Avoid 13+ program failure factors - 'Risk Mitigation' action plan
- Mentoring program optimisation
Brands advised: Accor Hotels, Advantage Pharmacy Group, Brand Collective, Bakers Delight, Bed, Bath 'n Table, Baby Bunting, BeFitFood, BIG4 Holiday Parks, Bonds, Choice Hotels, Click Frenzy, Dulux, Forever New Fashion, G8 Education (Childcare Saver), MCC, Middy's, NHP Elec
Specialties
All 6 specialties
- loyalty strategy
- loyalty programs
- customer retention strategy
- customer loyalty research
- loyalty mentoring
- retention marketing
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AUPO Box 2007; Wattletree Road LPO; Malvern East, VIC 3145Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
1 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
How many people work at The Point of Loyalty?
2 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Where does The Point of Loyalty have offices?
One address on record, Australia only. Primary: PO Box 2007, Wattletree Road LPO, Malvern East, VIC 3145.
Has The Point of Loyalty raised funding?
None linked to this brand.
What does The Point of Loyalty list as its specialties?
Six tags on the brand's own list, among them loyalty programs.
Which companies are listed alongside The Point of Loyalty?
Three peer profiles on record: SCC Talent. and Synchro Marketing.