Spending power
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Spending power
Key facts
Counted staff
18
self-reported band not used
Founded
2008
18 years
Legal entities
None matched
Office countries
1
3 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
The New Ubin Seafood Group began in 2008 as a single outlet situated in the rustic Sin Ming Industrial Area amongst a myriad of car workshops. The homegrown, family-run business established by Mr Pang Seng Meng and his wife, Mrs Michelle Nicholas, soon gained a cult following for serving up Singapore “tse char” and seafood dishes, alongside contemporary European and Western cuisine.
At its core, New Ubin Seafood’s ethos and belief is being – and continuing to be – “Truly Singaporean”. To the family management team, this means championing Singapore and Singaporeans, whilst carving out on the culinary landscape what Singapore cuisine means, and what a Singapore dining experience ought to be.
10 years on, the Group now runs two outlets at Hillview and CHIJMES, with the former being New Ubin Seafood’s home in the heartlands and the latter its presence in the heart of the Singapore metropolis.
The unique fare and experience offered by New Ubin Seafood has led it to garner multiple awards and rave reviews over the years, culminating in three consecutive Michelin Guide “Bib Gourmand” awards conferred on its outlet at Hillview - from the inaugural year the Guide was launched in 2016 all the way through to 2018. The Group is on track to open its third outlet in the Balestier area by December 2018.
In 2017, the New Ubin Seafood Group embarked upon the creation of “Garang Grill”, focusing on grilled meats. Its first outlet is located at 15 Swan Lake and the Group has plans to open a second outlet.
By the second quarter of 2019, the Group intends to open a fourth New Ubin outlet, and to acquire a central kitchen. The Group will concurrently launch its online FMCG and events arm during this time, and has in-principle discussions to expand both regionally and internationally.
Specialties
All 16 specialties
- Food and Beverage
- Singapore Cuisine
- Tze Char
- Modern European Cuisine
- Steak
- Seafood
- Michelin Guide
- Bib Gourmand
- Wine Events
- Wine
- Whisky
- Corporate Events
- Tourist Attraction
- Chilli Crab
- Events Space
- Catering
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | SG |
All codes: SG
Addresses
- SG63 Hillview Avenue; Level 6; Singapore, SG 289853Primary
- SG30 Victoria Street; #02-01B/C; SG, SG 187996
- SG15 Swan Lake Ave; SG, SG 455711
Grid intelligence Members
Signals & hiring
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Financials
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Paid-up capital
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Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
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FAQ
How many people work at The New Ubin Seafood Group?
18 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does The New Ubin Seafood Group have offices?
Three addresses on record, Singapore only. Primary: 63 Hillview Avenue, Level 6, Singapore, SG 289853.
Has The New Ubin Seafood Group raised funding?
None linked to this brand.
What does The New Ubin Seafood Group list as its specialties?
16 tags on the brand's own list, among them food and beverage, whisky and seafood.
Which companies are listed alongside The New Ubin Seafood Group?
Four peer profiles on record: C&G ANALYTICA SDN BHD and Omnifluence.