Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
2,254
self-reported 1,001–5,000 band
Founded
1952
74 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Public Company
self-reported
Description
The Good Guys is a retail icon in Australia.
Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers.
The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally.
In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing.
The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.
Specialties
All 1 specialty
- Consumer Electricals and Commercial Sales
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AUMelbourne , Victoria 3000Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
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FAQ
How many people work at The Good Guys?
The record holds 2,254 counted staff profiles at January 2026, inside the self-reported 1,001–5,000 band.
Where does The Good Guys have offices?
One address on record, Australia only. Primary: Melbourne, Victoria 3000.
Has The Good Guys raised funding?
None linked to this brand.
What does The Good Guys list as its specialties?
One tag on the brand's own list, among them Consumer Electricals and Commercial Sales.
Which companies are listed alongside The Good Guys?
61 profiles list The Good Guys as a peer — 99th percentile in Retail. It lists ten peers of its own. JB Hi-Fi Business and JB Hi-Fi list it back.