Brand profile · Retail

The 5TH

The 5TH runs a Retail operation from Melbourne, VIC. It is privately held, and its site is the5th.co. It holds one address on record, all in Australia. Headcount on record is 15. Its work is tagged luxury, watches and online business. Two Australian registrations (ABN) are candidate matches. The record links seven similar brands, most of them in Wellness and Fitness Services.

Profile live Privately Held Founded 2014 2 registry matches ABN 1 office country
Registry match · ABR

Key facts

Counted staff
15
self-reported 11–50 band
Founded
2014
12 years
Registry matches
2
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entities

1 brand → 2 possible registrationsMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
  • THE 5TH PTY LTD

    ABN70639997836

    NSWMedium confidenceMatched on exact nameABR

  • THE 5TH GROUP PTY LTD

    ABN21632045231

    NSWMedium confidenceMatched on exact nameABR

Legal entities

The 5TH: 2 registry entitiesThe 5TH is linked to 2 registry entities: THE 5TH PTY LTD (ABN 70639997836, candidate); THE 5TH GROUP PTY LTD (ABN 21632045231, candidate).The 5THTHE 5TH PTY LTDABN 70639997836Candidate · Medium confidenceTHE 5TH GROUP PTY LTDABN 21632045231Candidate · Medium confidence
Show as table · The 5TH: 2 registry entities
The 5TH: 2 registry entities
THE 5TH PTY LTDABN 70639997836
THE 5TH GROUP PTY LTDABN 21632045231
Confirmed matches0 of 2

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

Founded in 2014 by young entrepreneur Alex McBride.

At The 5TH we believe in the romance of watchmaking and power of watches to connect us to powerful emotions, whilst also saying something about us to others.

Our mission is to drive progress in the watchmaking category by removing the price-barrier and connecting traditional craftsmanship with contemporary culture.

All of our original designed watches are offered in limited runs and time-frames via our online store; providing an exclusive experience to our customers.

Like the best things in life, our watches are not easy to get and they’re worth waiting for.

Watches Worth Waiting For Watch This Space

Specialties

All 4 specialties
  • Luxury
  • Online Business
  • Direct to consumer
  • Watches

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AUThe Commons, Collingwood; Melbourne, VIC 3066Primary

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

Which legal entities operate under The 5TH?

Two New South Wales entities on the ABR: THE 5TH PTY LTD (ABN 70 639 997 836) and THE 5TH GROUP PTY LTD (ABN 21 632 045 231). Both medium confidence.

How many people work at The 5TH?

15 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does The 5TH have offices?

One address on record, Australia only. Primary: The Commons, Collingwood, Melbourne, VIC 3066.

Has The 5TH raised funding?

None linked to this brand.

What does The 5TH list as its specialties?

Four tags on the brand's own list, among them luxury, watches and online business.

Which companies are listed alongside The 5TH?

11 profiles list The 5TH as a peer — 97th percentile in Retail. It lists ten peers of its own. Health Boutique and The Essentials list it back.

What is The 5TH's website?