Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
7
self-reported 2–10 band
Founded
2013
13 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 confirmed entity
THE BRAND POOL PTY LTD
ABN14166205732
Legal entities
Show as table · The Brand Pool: 1 registry entity
| THE BRAND POOL PTY LTD | ABN 14166205732 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
We tell stories that resonate with consumers.
Our stories may be factual or whimsical, informative or aspirational. Like all good stories they are designed to entertain – and bring people together to share a common understanding. Their purpose is also to trigger emotions, alter perceptions and promote action – whether it’s a change in purchasing habit, or a change in behaviour.
Our passion is to explore the story behind every brand, product and service, to reveal the humanity that will resonate with consumers – and give them the emotional impetus to try and buy.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU29 Beresford Street; Newcastle West, NSW 2302Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
Which legal entity operates under The Brand Pool?
One New South Wales entity on the ABR: THE BRAND POOL PTY LTD (ABN 14 166 205 732), high confidence.
How many people work at The Brand Pool?
7 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Where does The Brand Pool have offices?
One address on record, Australia only. Primary: 29 Beresford Street, Newcastle West, NSW 2302.
Has The Brand Pool raised funding?
None linked to this brand.
What does The Brand Pool list as its specialties?
Eight tags on the brand's own list, among them digital, brand and marketing.
Which companies are listed alongside The Brand Pool?
Six peer profiles on record: JBE Digital and Digital Mustard.