Brand profile · Market Research

That Fig Tree

That Fig Tree is a Market Research brand in Singapore. Ownership is privately held; it publishes at thatfigtree.com. It holds one address on record, all in Singapore. The record counts 11 people. Tagged behavioural science, forecasting and market research. One Singapore registration (UEN) is a confirmed match. It is listed alongside five similar brands, mostly in Market Research.

LinkedIn

Profile live Privately Held Founded 2017 1 entity UEN 1 office country
Registry verified · ACRA
Counted staff
11
self-reported 11–50 band
Founded
2017
9 years
Legal entities
1
ACRA
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Legal entity

1 brand → 1 confirmed entity

Legal entities

That Fig Tree: 1 registry entityThat Fig Tree is linked to 1 registry entity: THAT FIG TREE PTE. LTD. (UEN 201718779G, confirmed).That Fig TreeTHAT FIG TREE PTE. LTD.UEN 201718779GConfirmed · ACRA
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THAT FIG TREE PTE. LTD.UEN 201718779G
Confirmed matches1 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

At That Fig Tree, we believe in delivering Consumer Research That Inspires. By seeing consumers as humans first, utilising learning from behavioural sciences, neuroscience, and socio-cultural understanding, employing hybrid methods and tailoring solutions to client qualitative, quantitative and analytics research needs.

We want to be known as the custodians of global consumer research that help marketers tread and explore new opportunities, ignite path-breaking and sustainable ideas, and be an insightful guide when changing directions.

Here’s a snapshot of what we do:

  • Decode and segment emerging consumer cohorts like Gen Z and Gen Alpha across APAC
  • Use semiotics to strengthen brand strategy, communication, and packaging
  • Apply behavioral science to refine propositions and optimize ideas
  • Conduct driver analysis and large-scale U&As to support confident decision-making and regional positioning

We started out eight years ago as SixthFactor Singapore, and have since evolved into That Fig Tree in 2023. Fig Trees are a symbol of wisdom, success, and co-creation and we hope to bring this spirit of insight, growth, and collaboration to all that we do!

Specialties

All 27 specialties
  • Segmentation
  • Analytics
  • AI-based research solutions
  • Cohorts
  • Gen Z
  • APAC
  • Singapore
  • Market Research
  • Semiotics
  • Culture research
  • Qualitative research
  • Quantitative research
  • Brand & Communications research
  • Behavioural Science
  • Neuroscience
  • Ethnography
  • Focus Group Discussions
  • In-home Visits
  • Innovation research
  • Forecasting
  • Consumer Analytics
  • Meta-analysis
  • Packaging research
  • Shopper research
  • Path-to-purchase
  • Quantitative surveys
  • Choice-based research

Related specialties

Locations

Singaporeprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary SG. Codes: SG.1 countryprimary SGSG
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Countries1
Primary countrySG

All codes: SG

Addresses

  • SG5 Purvis Street; 02-03; Singapore, 188584Primary

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Signals & hiring

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People & contacts

2 employee profiles on record · names withheld.

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FAQ

Which legal entity operates under That Fig Tree?

One Singapore entity on ACRA. THAT FIG TREE PTE. LTD. (UEN 201718779G), high confidence.

How many people work at That Fig Tree?

The record holds 11 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does That Fig Tree have offices?

One address on record, Singapore only. Primary: 5 Purvis Street, 02-03, Singapore 188584.

Has That Fig Tree raised funding?

None linked to this brand.

What does That Fig Tree list as its specialties?

27 tags on the brand's own list, among them behavioural science, forecasting and market research.

Which companies are listed alongside That Fig Tree?

13 profiles list That Fig Tree as a peer — 92nd percentile in Market Research. It lists ten peers of its own. Blackbox and Insights Table list it back.