Spending power
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Spending power
Key facts
Counted staff
114
self-reported band not used
Founded
1932
94 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
1
Grant · Oct 2020 · US$ 5.5K
Company type
Privately Held
self-reported
Description
When two friends, Victor Watson and Oswald Lawless, started Tasti back in the 1930s, times were tough. It was the Great Depression, which might not seem like a great time to go into business but the delicious crystallised ginger they made was in strong demand.
Since we first opened our doors we've been single-minded about hunting down the best quality ingredients for our customers, because if you use the best ingredients you get the best results. It's not rocket science but it's an idea that's worked for us for over 80 years.
Before long Tasti began putting other fine ingredients together into nutritious snacks. It was a simple idea, but it worked. In the 1970s we made one of New Zealand's first muesli bars - the iconic Snak Log - and now we're the largest manufacturer of muesli bars in the country. And we're always thinking up tasty new stuff.
Ever since, the company has steadily added new recipes and ideas to the point where, today, you’ll find something from Tasti in pretty much every kiwi pantry. We're also in Australia and growing our international business along with this we've even been roped in by other companies to help make their products.
To this day Tasti remains proudly New Zealand owned and operated and just as passionate about great ingredients as when we started out.
So here we are now, over 80 years on and still bringing together the best ingredients for the best results.
We're not just proud to be Kiwis, we help them out too. The birds, that is. Executive Chairman, Simon Hall, runs a private Conservation Trust. The Trust works with government departments, charities and universities to help endangered plants and wildlife, especially the Kiwi. Tasti profits help support the Trust and Tasti staff are lucky enough to head out into the bush to help out with the good work.
Specialties
All 9 specialties
- Nutritious Snacking
- Nut Bars
- Muesli Bars
- Fruit Cereal Bars
- Cereal
- Baking & Seasonal Products
- Dried Fruit
- Nuts & Seeds
- Wholefood
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|
All codes: NZ
Addresses
- NZ25-41 Totara Rd; Te Atatu Peninsula; Auckland, Waitakere 0610
Grid intelligence Members
Funding
Rounds1
Round typeGrant · non-equity funding
Amount (USD)5,500
Stage rank1
Investors named1
Since last round5 yr 2 mo
Funding
Show as table · 1 funding round
| Rounds | 1 |
|---|---|
| Axis | 1932 to 2026 |
| Grant · 25 Oct 2020 | US$ 5.5K |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Tasti Products Limited?
114 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Tasti Products Limited have offices?
One address on record, New Zealand only.
Has Tasti Products Limited raised funding?
One round. Latest 25 October 2020: grant, US$5,500, investor Callaghan Innovation.
What does Tasti Products Limited list as its specialties?
Nine tags on the brand's own list, among them Nutritious Snacking, Nut Bars and Muesli Bars.
Which companies are listed alongside Tasti Products Limited?
15 profiles list Tasti Products Limited as a peer — 95th percentile in Food and Beverage Manufacturing. It lists ten peers of its own. James Crisp Ltd and Wilson Consumer Products list it back.