Spending power
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Spending power
Brand profile · Motor Vehicle Manufacturing
Lam Pla Thio, Bangkok City-based Tan Chong Subaru Automotive operates in Motor Vehicle Manufacturing. Ownership is publicly held; it publishes at tcsat.org. It holds one address on record, all in Thailand. The record counts 27 people. Tagged car and automotive. It is listed alongside eight similar brands, mostly in Motor Vehicle Manufacturing.
Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced its plan to enter into a basic agreement on establishing a joint venture in February 2017 with TC Manufacturing and Assembly (Thailand) Co., Ltd. (TCMA TH), a subsidiary of Tan Chong International Limited, to start production of Subaru vehicles in Thailand.*
Currently, Subaru vehicle production in Southeast Asia is conducted at a CKD (completely knocked down) assembly plant of the Tan Chong Motor Assemblies Sdn. Bhd. in Malaysia, which builds the Subaru XV and the Forester.* With a view to enhancing Subaru’s competitiveness and further growth in Southeast Asia, FHI has decided to start production in Thailand by a new and soon to be established joint venture company, Tan Chong Subaru Automotive (Thailand) Co., Ltd., 74.9% of which will be owned by TCMA TH and 25.1% by FHI. The new joint venture aims to begin production in 2019.
Production in Malaysia will continue, and Tan Chong International will sell the vehicles produced both in Malaysia and Thailand through its Subaru dealer network.
In its mid-term management vision “Prominence 2020” announced on May 9, 2014, FHI laid out initiatives to develop a strong business foundation in Southeast Asia as part of its efforts to build a strong business structure.
With this new joint venture project, FHI aims to further enhance Subaru sales in the growing Southeast Asian market, offering Subaru’s distinctive “Enjoyment and Peace of Mind” driving experience to customers in the region.
We are a rapid growth automotive organization belonging to an established group with various business operations spanning the Asia Pacific region. Our SUV Manafaturing and distribution operation is extensive in Thailand.
| Countries | 1 |
|---|---|
| Primary country | TH |
All codes: TH
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
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Counts only. No names are stored here, and none are served.
The record holds 27 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.
One address on record, Thailand only. Primary: Chalong Krung 31, Lam Pla Thio, Bangkok City 10520.
None linked to this brand.
Five tags on the brand's own list, among them car and automotive.
6 profiles list Tan Chong Subaru Automotive (Thailand) as a peer — 86th percentile in Motor Vehicle Manufacturing. It lists ten peers of its own. Nissan Thailand and Subaru Singapore list it back.