Brand profile · Retail

TANACHIRA Group

TANACHIRA Group runs a Retail operation from Patumwan, Bangkok. It is privately held, and its site is tanachira.co.th. It holds one address on record, all in Thailand. Headcount on record is 127. The record links nine similar brands, most of them in Retail Apparel and Fashion.

Profile live Privately Held Founded 2010 1 office country

Key facts

Counted staff
127
self-reported band not used
Founded
2010
16 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

TANACHIRA Group was founded in 2011 by Mr. Tanapong Chirapanidchakul, an engineer who turned to entrepreneur. TANACHIRA Group is the group of companies mainly operates fashion and lifestyle product in Bangkok, Thailand.

Our mission are to inspire and bring joy of world-famous lifestyle brands to South East Asian consumers with two core strengths – the execution of best practices, localized marketing and a standard of retail operation excellence.

Currently TANACHIRA Group is the leading Thailand retailer which imported world famous lifestyle and fashion products, We are managing three international brands and one own brand, including PANDORA, a jewelry brand from Denmark; CATH KIDSTON, a modern-vintage lifestyle brand from England; Marimekko, a lifestyle and fashion brand from Finland and HARNN, our own brand with a positioning of luxury natural beauty brand with a contemporary Thai identity.

Our expansion of TANACHIRA Group for international business, we are also in Japan for HARNN Japan Company limited and TANACHIRA Vietnam Company limited.

TANACHIRA GROUP is going to become the “LEADING AND DYNAMIC REGIONAL FASHION LIFESTYLE RETAILER THAT DELIVER EXCEPTIONAL CUSTOMERS’ EXPERIENCE AND CREATE LONG TERM SUSTAINABLE VALUE TO ALL”.

Together, the group directly operates and manages more than 100 stores and shop-in-shops in Thailand and employs more than 600 people. With the TANACHIRA Support Center where the integration of high people capability who good at building brand and bringing high operational standard.

Join us and become a part of TANACHIRA family!

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary TH. Codes: TH.1 countryprimary THTH
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryTH

All codes: TH

Addresses

  • TH999/9 The Offices at Central World building; OFMH3802 38th floor; Patumwan, Bangkok 10330Primary

Grid intelligence Members

Spending power

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Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at TANACHIRA Group?

127 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.

Where does TANACHIRA Group have offices?

One address on record, Thailand only. Primary: 999/9 The Offices at Central World building, OFMH3802 38th floor, Patumwan, Bangkok 10330.

Has TANACHIRA Group raised funding?

None linked to this brand.

Which companies are listed alongside TANACHIRA Group?

19 profiles list TANACHIRA Group as a peer — 99th percentile in Retail. It lists ten peers of its own. PANPURI and PP GROUP THAILAND list it back.

What is TANACHIRA Group's website?