Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
178
self-reported band not used
Founded
1995
31 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Super Liquor Holdings (SLH) is New Zealand’s leading retail liquor franchise. Founded in 1995, Super Liquor Holdings operates a retail franchise network of over 140 stores nationwide. We are represented in many local communities, delivering to them real value and true convenience, with a range of all the best and leading brands.
Our priority is creating and supporting long term, sustainable businesses for Franchisees. As a brand, we focus on convenience, an engaging customer journey and being the destination for every day, sociable kiwis. We aim to inspire great times, socialising, fun, partying and relaxation.
SLH licenses the Super Liquor brand from Lion Liquor Retail Ltd who is the master Franchisor. Lion is one of Australasia’s biggest food and beverage companies.
Specialties
All 4 specialties
- Franchisee Business Success
- Franchisee Business Satisfaction
- Brand Choice of Sociable Kiwis
- New Zealand's Leading Convenience Liquor Retailer
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZ182 Broadway; Broadway Newmarket; Auckland, New Market 1023Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Super Liquor Holdings?
178 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Super Liquor Holdings have offices?
One address on record, New Zealand only. Primary: 182 Broadway, Broadway Newmarket, Auckland, New Market 1023.
Has Super Liquor Holdings raised funding?
None linked to this brand.
What does Super Liquor Holdings list as its specialties?
Four tags on the brand's own list, among them Franchisee Business Success, Franchisee Business Satisfaction and Brand Choice of Sociable Kiwis.
Which companies are listed alongside Super Liquor Holdings?
16 profiles list Super Liquor Holdings as a peer — 98th percentile in Retail. It lists ten peers of its own. Wet & Forget and Thirsty Camel Ltd list it back.