Spending power
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Spending power
Key facts
Counted staff
54
self-reported 11–50 band
Founded
2012
14 years
Legal entities
None matched
Office countries
3
3 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
A PREMIER DESIGN AGENCY SPECIALIZING IN ALL THINGS HOSPITALITY
IDENTITY . FOOD & BEVERAGE . INTERIORS . ARCHITECTURE* . LANDSCAPE
NEVER BLACK AND WHITE . greymatters
With over fifteen years of hospitality design and development experience; our projects span the globe embracing food & beverage, hotels & resorts and luxury retail, to casinos, super-yachts, private helicopters and country clubs, as well as spas, retreats and premium residential developments.
We create our designs as one-of-a-kind developments compounded from a series of unique aspects including Owners inspiration, Operators brand, budget, geography, landscape, environment, culture and locale nuance. We develop timeless hospitality brands that enable guests to connect with truly proprietary experiences – a concept born in the imagination of a studio dedicated to bespoke design.
greymatters was founded in 2012 in Singapore, by design star Alan Barr, but has its greater pedigree rooted in the United States where the firms Partners and Directors each honed their careers by mastering the design, management and development of complex projects around the globe.
Each of the Partners and Directors, most long-time associates of Founder and Global Managing Director Alan Barr, are hand picked for their proven tenacity and incisive skills across the multiple disciplines that the firm offers. Supporting our global practice, we operate design studios in Bangkok, San Francisco, and Singapore with our Partners, Directors, and Creative Minds strategically spread across the network, spanning from the West Coast of the United States throughout South East Asia.
Our services are a robust mix of complex disciplines that assemble a design force capable of handling all facets of hospitality development on your behalf. No challenge too big or small, our designers tackle each project with unique solutions addressing the infinite challenges at hand.
*Architecture Services not offered in Singapore.
Specialties
All 4 specialties
- Hospitality Design
- Architecture*
- Interior Design
- Brand Identity Design
Locations
3
Countries with an office address3 addresses on record
Country footprint
Show as table · Offices in 3 countries
| Countries | 3 |
|---|---|
| Primary country | SG |
All codes: SG TH US
Addresses
- US28 Second Street; Third Floor; San Francisco, CA 94105
- SG315 Outram Road, Unit #07-10 Tan Boon Liat Building,; Singapore, 169074Primary
- TH36/81 P.S. Tower, 23rd Floor Soi Sukhumvit 21 Rd, Khlong Toei Nuea, Watthana, Bangkok 10110; Bangkok, 10110
Grid intelligence Members
Signals & hiring
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Latest signal
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Financials
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Paid-up capital
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People & contacts
4 employee profiles on record · names withheld.
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FAQ
How many people work at greymatters?
54 counted staff profiles at January 2026, above the self-reported 11–50 band.
Where does greymatters have offices?
Three addresses on record across 3 countries. Primary: 315 Outram Road, Unit #07-10 Tan Boon Liat Building, Singapore 169074.
Has greymatters raised funding?
None linked to this brand.
What does greymatters list as its specialties?
Four tags on the brand's own list, among them hospitality design, brand identity design and interior design.
Which companies are listed alongside greymatters?
17 profiles list greymatters as a peer — 97th percentile in Design Services. It lists ten peers of its own. Hachem lists it back.