Brand profile · Software Development

StrutFit

StrutFit is a Software Development brand in Auckland. It is privately held, and its site is strut.fit. It holds one address on record, all in New Zealand. Headcount on record is 6. Its work is tagged conversational ai, ecommerce and ai. Its latest round on record is Grant, US$6.8K. It is listed alongside eight similar brands, mostly in Software Development.

Profile live Privately Held Founded 2016 1 office country US$ 6.8K Grant

Key facts

Counted staff
6
self-reported 2–10 band
Founded
2016
10 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
7
Grant · Aug 2024 · US$ 6.8K
Company type
Privately Held
self-reported
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Description

StrutFit helps apparel and footwear brands deliver seamless online shopping experiences that turn browsers into buyers.

Our CX Platform brings together:

👕 Find - intelligent product discovery powered by data 🧍 Try - immersive virtual try-on experiences 📏 Fit - AI-driven size and fit accuracy

Trusted by global leaders including HOKA, UGG, LACOSTE, ALFA, and PIKOLINOS, StrutFit enables brands to boost confidence, conversion, and customer satisfaction.

Specialties

All 7 specialties
  • AI
  • Virtual Try On
  • Conversational AI
  • Product Finders
  • Virtual Sizing
  • eCommerce
  • Customer Experience

Related specialties

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZLevel 5, 130 Broadway; Newmarket; Auckland, Auckland 1023Primary

Grid intelligence Members

Funding

Last round · 12 August 2024US$ 6.8KGrant · investor: Callaghan Innovation
Rounds7
Round typeGrant · non-equity funding
Amount (USD)6,800
Stage rank1
Investors named1
Since last round1 yr 5 mo

Funding

7 funding roundsFunding timeline. Latest round 12 Aug 2024: Grant, US$ 6.8K.20162026GrantUS$ 6.8K7 rounds
Show as table · 7 funding rounds
7 funding rounds
Rounds7
Axis2016 to 2026
Grant · 12 Aug 2024US$ 6.8K

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at StrutFit?

6 counted staff profiles at January 2026, inside the self-reported 2–10 band.

Where does StrutFit have offices?

One address on record, New Zealand only. Primary: Level 5, 130 Broadway, Newmarket, Auckland 1023.

Has StrutFit raised funding?

Seven rounds. Latest 12 August 2024: grant, US$6,800, investor Callaghan Innovation.

What does StrutFit list as its specialties?

Seven tags on the brand's own list, among them conversational ai, ecommerce and ai.

Which companies are listed alongside StrutFit?

5 profiles list StrutFit as a peer — 82nd percentile in Software Development. It lists ten peers of its own. The Brave Venture and 11Ants list it back.

What is StrutFit's website?