Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Wholesale
Steel Blue runs a Wholesale operation from Malaga, Western Australia. Ownership is privately held; it publishes at steelblue.com. The record carries three addresses across three office countries. The record counts 125 people. Tagged safety Shoes, safety Boots and 100% Comfort. The record links two similar brands, most of them in Retail Apparel and Fashion.
Our story began in Western Australia, and we’ve since grown to become Australia’s leading manufacturer of work and safety boots with subsidiaries in New Zealand, Europe, and the USA. Since 1995, we’ve been putting the same amount of care and dedication into our boots as the tradespeople who wear them.
True skill requires great equipment. Our Trisole® Comfort Technology soling system is a foundation for your whole body. Every pair of Steel Blue boots includes a 100% Comfort Guarantee, and our boots are endorsed by the Australian Physiotherapy Association (APA).
We’ve improved industry standards to keep you safe and we’re on a journey towards achieving social responsibility and sustainability to keep our planet safe.
Our advances in product, safety, quality, comfort and industry include:
- Developed Trisole® Comfort Technology, a multilayer sole with extremely effective cushioning and shock absorption
- Set the benchmark across the safety industry by using PORON® within our Trisole® Comfort Technology
- Collaborated with leading manufacturers to design custom pieces for our safety boots like our anti-chaff lining and industrial grade zips
- Offered an alternative to the Steel Toe Cap, our Composite Toe Caps are airport friendly and more lightweight than standard safety toe caps
- Improved standards across the board by earning European Safety Footwear Certification CE EN ISO 20345 and USA Safety Footwear Certification ASTM F2413 which encouraged other manufacturers to follow
- Dedicated a range of colourful boots to raise money and awareness for Breast Cancer Care WA and Beyond Blue
- Select Steel Blue boots partner with the American Diabetes Association (ADA) Better Choices for Life Program
As a manufacturer and wholesaler, we sell our safety boots to authorised Steel Blue Distributors so that you have more choices on where you can be fitted in the right boots for your craft.
Australian owned and designed, our work boots can be seen across the world.
| Countries | 3 |
|---|---|
| Primary country | AU |
All codes: AU NL US
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
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The record holds 125 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Three addresses on record across 3 countries. Primary: 18 Irvine Drive, Malaga, Western Australia 6090.
None linked to this brand.
11 tags on the brand's own list, among them Safety Shoes, Safety Boots and 100% Comfort.
23 profiles list Steel Blue as a peer — 98th percentile in Wholesale. It lists ten peers of its own. Mongrel Boots and Blundstone Australia list it back.