Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
17
self-reported 11–50 band
Founded
1997
29 years
Registry matches
3
ABR
Office countries
2
3 addresses
Funding rounds
None on record
Company type
Partnership
self-reported
Legal entities
1 brand → 3 possible registrationsMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
SPORTS ENTERTAINMENT AUSTRALIA PTY LTD
ABN35096570580
SPORTS ENTERTAINMENT GROUP LIMITED
ABN20009221630
SPORTS & ENTERTAINMENT LIMITED
ABN28078727938
Legal entities
Show as table · Sports & Entertainment Ltd: 3 registry entities
| SPORTS ENTERTAINMENT AUSTRALIA PTY LTD | ABN 35096570580 |
|---|---|
| SPORTS ENTERTAINMENT GROUP LIMITED | ABN 20009221630 |
| SPORTS & ENTERTAINMENT LIMITED | ABN 28078727938 |
| Confirmed matches | 0 of 3 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
Since its inception in 1997 Sports & Entertainment Ltd (SEL) has achieved phenomenal growth and acclaim. With offices in Sydney, Melbourne and London, SEL has become Australia's leading sports, entertainment and talent management agency.
SEL has a rich history of representing many of Australia's premier sporting organizations, consistently delivering well beyond expectations. SEL was the founding shareholder of the V8 Supercar Series and has managed the commercial rights for the NRL, Rugby Australia, Fiji International Golf Championship, WSL, Magic Millions and more.
SEL also provides full service client management. Their exclusive roster of clients, some of whom have been managed by SEL for over a decade, include Shane Warne, Ian Thorpe, Melissa Doyle, Sir Michael Parkinson and more.
The SEL team is made up of market leaders in event management and promotion, tour management and marketing, sponsorship solicitation, the negotiation of television properties and the management of high-profile personalities.
The partners of SEL, James Erskine, Basil Scaffidi and Martin Criss have created a unique organisation that continues to deliver the highest level of service and optimal commercial outcomes.
Specialties
All 9 specialties
- Sponsorship strategy
- sales and management
- Broadcast and online rights strategy
- sales and negotiation
- Client management
- marketing and public relations
- Entertainment
- Event management
- Licensing
Locations
2
Countries with an office address3 addresses on record
AustraliaprimaryUnited Kingdom
Country footprint
Show as table · Offices in 2 countries
| Countries | 2 |
|---|---|
| Primary country | AU |
All codes: AU GB
Addresses
- AULevel 3, 243 Liverpool Street; East Sydney, New South Wales 2000Primary
- AUSuite 410, 91 Murphy Street; Richmond, VIC 3121
- GB158 Buckingham Palace Road; London, SW1W 9TR
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
Which legal entities operate under Sports & Entertainment Ltd?
Three Australian entities on the ABR: SPORTS ENTERTAINMENT AUSTRALIA PTY LTD (ABN 35 096 570 580), SPORTS ENTERTAINMENT GROUP LIMITED (ABN 20 009 221 630) and SPORTS & ENTERTAINMENT LIMITED (ABN 28 078 727 938). All medium confidence.
How many people work at Sports & Entertainment Ltd?
17 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Sports & Entertainment Ltd have offices?
Three addresses on record across 2 countries. Primary: Level 3, 243 Liverpool Street, East Sydney, New South Wales 2000.
Has Sports & Entertainment Ltd raised funding?
None linked to this brand.
What does Sports & Entertainment Ltd list as its specialties?
Nine tags on the brand's own list, among them client management, entertainment and licensing.
Which companies are listed alongside Sports & Entertainment Ltd?
Five peer profiles on record: National Rugby League and Sydney Roosters.