Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Internet & Technology
Sociolla is an Internet & Technology brand in Jakarta Barat, DKI Jakarta. It is privately held, and its site is sociolla.com. It holds one address on record, all in Indonesia. Headcount on record is 1,977. Its work is tagged beauty, skincare and make up. Its latest round on record is Series F, US$60.0M. It is listed alongside ten similar brands, mostly in Retail Health and Personal Care Products.
Founded in 2015, the business of PT Social Bella Indonesia evolved from the leading beauty and personal care e-commerce in Indonesia to a large-scale and sustainable online and offline beauty and personal care ecosystem. The company now has multiple ever-expanding business pillars (1) Sociolla, the no.1 e-commerce in Indonesia for beauty and personal care, now equipped with more than 60 omnichannel stores across almost 40 cities in Indonesia and 12 omnichannel stores across 4 cities in Vietnam, (2) SOCO, a beauty super app that can help users enjoy a holistic beauty experience and be able to shop the way they like (3) Beauty Journal, the leading online media for beauty and lifestyle with O2O marketing services from upstream to downstream, (4) Lilla, the leading e-commerce created by moms for moms, with its first omnichannel store opened in 2022 and (5) SDI, a business unit that offers end-to-end distribution services for beauty and skincare brands, trusted by leading international brands.
Social Bella was also awarded the Most Responsible Brand 2022 (E-Commerce Category) by Award4Change for its great initiative and commitment in implementing circular economy principles and responsible waste management in Indonesia. Social Bella is in first place on the LinkedIn Top Startup List in Indonesia in 2021 and sixth in 2022. The company was also listed on the Disruptor Award for the A-List: Forbes Indonesia's Most Promising Growth-Stage Startups 2019 together with new up-and-coming startups. The award was announced at the Forbes Indonesia Digital Awards held by Forbes Indonesia as an event to gather up-and-coming entrepreneurs and tech startups.
| Countries | 1 |
|---|---|
| Primary country | ID |
All codes: ID
| Rounds | 8 |
|---|---|
| Axis | 2014 to 2026 |
| Series F · 11 Nov 2022 | US$ 60.0M |
Dated rounds only. The axis ends at the date this profile was last observed, not at today.
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
1,977 counted staff profiles at January 2026, above the self-reported 201–500 band.
One address on record, Indonesia only. Primary: St. Moritz Office Tower, Jl. Puri Indah, Jakarta Barat, DKI Jakarta 11610.
Eight rounds. Latest 11 November 2022: Series F, US$60,000,000, investors Temasek Holdings and L Catterton Asia.
Three tags on the brand's own list, among them beauty, skincare and make up.
354 profiles list Sociolla as a peer — 99th percentile in Internet & Technology. It lists ten peers of its own. Scarlett Indonesia and Female Daily Network list it back.