Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
29
self-reported 11–50 band
Founded
2004
22 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Social Soup has pioneered the influencer marketplace for 17+ years and conducted 500+ influencer campaigns, giving us unparalleled experience spanning a vast number of categories from beauty, FMCG, banking, alcohol, technology, and pharma - along with many not for profit organisations.
Today, consumers respond to authenticity over traditional advertising models; they want reviews, ratings, and testimonials from likeminded individuals. Social Soup partners brands with the right influencers and launches campaigns designed to create real world recommendations and social media impact.
Our model of scaled influence covers all strata of influence from the most trusted micro influence layer through to the highest social reach influencers with passionate and engaged audiences. Through understanding the objectives of our clients we design campaigns placing their brand at the heart of the most trusted conversations.
Across our influencer programs we collect and curate high quality user generated content. With digital rights managed for brands we use the smartest social strategies to successfully place this content into paid native environments amplifying impact to millions more, creating ROI.
For partnership opportunities, email: sharyn@socialsoup.com
Specialties
- marketing analytics
- instagram marketing
- social media
- product testing
- digital marketing
- networking
- advocacy
- influencer marketing
- tiktok marketing
- product reviews
All 22 specialties
- Product Sampling
- Shop & Scan
- TikTok Marketing
- Instagram Marketing
- Product Testing
- Nano Creators
- Micro Creators
- Omin-channel Influence
- Macro Creators
- Muti-tier Influencer Marketing
- Amplification
- Networking
- Product Reviews
- Social Search
- AI Overviews
- Influencer Marketing
- Advocacy
- Word of Mouth Marketing
- Peer-to-peer Marketing
- Social Media
- Digital Marketing
- Marketing Analytics
Related specialties
Locations
Country footprint
Addresses
- AULevel 1, 61-63 Great Buckingham Street, Redfern; Sydney, New South Wales 2016Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Social Soup (Australia & NZ)?
29 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Social Soup (Australia & NZ) have offices?
One address on record, Australia only. Primary: Level 1, 61-63 Great Buckingham Street, Redfern, Sydney, New South Wales 2016.
Has Social Soup (Australia & NZ) raised funding?
None linked to this brand.
What does Social Soup (Australia & NZ) list as its specialties?
22 tags on the brand's own list, among them marketing analytics, instagram marketing and social media.
Which companies are listed alongside Social Soup (Australia & NZ)?
26 profiles list Social Soup (Australia & NZ) as a peer — 99th percentile in Marketing Services. It lists ten peers of its own. The Influence Group (TIG) and By Neil Vernon list it back.
Show as table · Offices in 1 country
All codes: AU