Brand profile · Financial Services

SO Capital

Auckland-based SO Capital operates in Financial Services. Ownership is privately held; it publishes at socapital.co.nz. It holds one address on record, all in New Zealand. The record counts 6 people. Tagged investment, strategy and marketing. It is listed alongside four similar brands, mostly in Human Resources.

socapital.co.nz LinkedIn

Profile live Privately Held 1 office country
Counted staff
6
self-reported band not used
Office countries
1
1 address
Company type
Privately Held
self-reported
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Description

SO Capital is a boutique investment firm with its first foundations laid in 2012. Since then it has extensively invested in hospitality and IT assets, with many divested successfully.

SO Capital is now venturing off into the tourism industry by investing in the Aviation and Hotel industries. It is currently running two open funds, The 1K Fund and The Wings Fund. The 1K Fund is aimed at reaching a goal of 1,000 hotel guest rooms and the Wings Fund is aimed at expanding a current airline operation.

SO whether you want to relax in a comfortable bed or soar high amongst the cloud, we at SO Capital believe in making your dreams come true.

Come invest with us today to enjoy a unique experience of owning luxury assets.

Specialties

All 11 specialties
  • Investment
  • Tourism
  • Hospitality
  • IT
  • Finance
  • Aviation
  • Hotels
  • Strategy
  • Marketing
  • HR
  • Automotive

Locations

New Zealandprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
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Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ35 Hobson St; Auckland, 1010Primary

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Spending power

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Signals & hiring

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Financials

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at SO Capital?

The record holds 6 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.

Where does SO Capital have offices?

One address on record, New Zealand only. Primary: 35 Hobson St, Auckland 1010.

Has SO Capital raised funding?

None linked to this brand.

What does SO Capital list as its specialties?

11 tags on the brand's own list, among them investment, strategy and marketing.

Which companies are listed alongside SO Capital?

Four peer profiles on record: mPloy app and Air Napier.

What is SO Capital's website?

socapital.co.nz