Brand profile · Hospitality

SO/ Auckland

Auckland, North Island-based SO operates in Hospitality. Ownership is privately held; it publishes at so-hotels.com. It holds one address on record, all in New Zealand. The record counts 38 people. It is listed alongside five similar brands, mostly in Hospitality.

so-hotels.com LinkedIn

Profile live Privately Held 1 office country
Counted staff
38
self-reported band not used
Office countries
1
1 address
Company type
Privately Held
self-reported
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Description

A bold statement on the Auckland cityscape, SO/ AUCKLAND is an inspiring and innovative masterpiece of collaborative design by Dutch interior designer, Moooi and NZ fashion house, WORLD Brand.

Locations

New Zealandprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
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Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ67 Customs St E; Auckland, North Island 1010Primary

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Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

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People & contacts

4 employee profiles on record · names withheld.

Counts only. No names are stored here, and none are served.

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FAQ

How many people work at SO/ Auckland?

The record holds 38 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.

Where does SO/ Auckland have offices?

One address on record, New Zealand only. Primary: 67 Customs St E, Auckland, North Island 1010.

Has SO/ Auckland raised funding?

None linked to this brand.

Which companies are listed alongside SO/ Auckland?

14 profiles list SO/ Auckland as a peer — 96th percentile in Hospitality. It lists ten peers of its own. Sofitel Auckland Viaduct Harbour lists it back.

What is SO/ Auckland's website?

The brand's own site is so-hotels.com.