Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
2
self-reported 2–10 band
Founded
2021
5 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Most people don't openly talk about alcohol and it's many side effects. Well maybe a funny anecdote down the pub about "that time they got plastered when... ". We've all got one of those stories - and told it for social currency.
Increasingly Australians are wanting to stay in control and make the most of every day - our younger generations are opting to drink less alcohol overall and many others are looking for ways to cut back the booze for health reasons.
The sober curious movement, so to speak, is when someone chooses to be sober for the health benefits, both physical and mental, as opposed to someone who is sober because of an alcohol abuse problem. In other words, people who are sober curious don’t consider themselves alcoholics, but still choose not to drink.
The last thing these people want is to come out to party and find that the only options available at their local is water and coke. For people looking to jam in a "wedge" drink or two, this can really kill the buzz of a fun night out. Copping an eyeroll from the bar-tender when asking for a decent Alcohol-free option is definitely a buzz kill.
Smug AF was born with these people in mind… encouraging an inclusive movement of mindful drinking, socialising and connecting with presence and making the most of this life.
One need not be sober to enjoy our range of non-alcoholic cocktails - theyre the perfect wedge because they taste just like the real thing. Now there is no reason to feel deprived when taking a break from booze - for a couple of rounds or a couple of months.
We aim to entertain, educate and inspire people to reassess their relationship with alcohol and the role it plays in daily life. Normalising the choice not to drink and giving people to tools and the space to think about it is part of our mission to change the drinking culture in Australia.
Let's talk about getting our Smug AF Mojitos and Margaritas into your venue and events - book in with us here.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AUSydney and Sunshine CoastPrimary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
2 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Smug AF Cocktails?
2 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Where does Smug AF Cocktails have offices?
One address on record, Australia only. Primary: Sydney and Sunshine Coast.
Has Smug AF Cocktails raised funding?
None linked to this brand.
Which companies are listed alongside Smug AF Cocktails?
6 profiles list Smug AF Cocktails as a peer — 85th percentile in Food & Beverages. It lists ten peers of its own. The Zero Club and HOPR list it back.