Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
4
self-reported 2–10 band
Founded
2021
5 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Smthgood is a profit for purpose social commerce platform across mobile app and e commerce site. Asia's one of a kind platform, we combine a conscious shopping marketplace with close to 90 (and growing) curated SME brands from Asia and beyond, and a virtual styling, shoppable and gamified Lookbook. With our style quiz, search engine and fashion AI tagging, we focus on providing more personalized experiences to help users Look Good, Do Good and Feel Good.
Our core expressions:
1. Conscious shopping marketplace with close to 90 live and signed brands
- We champion sustainable/ethical, stylish and independent brands from Asia Pacific and beyond to conscious shoppers and those who have a curiosity for conscious shopping
- Initial core focus includes women fashion & accessories and lifestyle, with more verticals to be added
2. Gamified, shoppable Lookbook and Lookbook Editor that unleash the inner stylist in our user
- Lookbooks are gamified fashion collages that a user can put together from items in our marketplace. Each Lookbook is shoppable and a mini storefront for our users
- Users get rewarded with cashback coins to use on our platform when other users buy Smthgood items from their Lookbooks
- Our Lookbook Editor includes tools and templates (such as GIFs, background, borders, background removal, stickers) to help users create a Lookbook style they like. They can share on our platform or other social media, and take part in our weekly Lookbook competitions
3. More personalised platform experience with our Style Quiz, search and fashion AI tagging
- Our Style Quiz has 270 different responses that combine style
personality results with recommended color palette based on user’s skin color, skin tone and eye colors
- Our search engine uses market-leading keyword and natural
language processing via vector search
- Dynamic fashion AI tagging using computer vision support better search and personalization experience
www.smthgoodco.com #smthgoodco
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | SG |
All codes: SG
Addresses
- SGSingaporePrimary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
2 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
How many people work at Smthgood Co?
4 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Where does Smthgood Co have offices?
One address on record, Singapore only. Primary: Singapore.
Has Smthgood Co raised funding?
None linked to this brand.
Which companies are listed alongside Smthgood Co?
5 profiles list Smthgood Co as a peer — 82nd percentile in Retail Apparel and Fashion. It lists ten peers of its own.