Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
6
self-reported 2–10 band
Founded
2024
2 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Educational
self-reported
Description
Our mission is to increase the number of people from culturally diverse backgrounds in positions of executive management in Australia’s marketing and communications companies.
Why?, you ask. Well, to answer that we need to tell you about a shared childhood memory. You see, growing up, our lunch boxes weren’t like everyone else’s. The packs our parents lovingly created for us were often met with cries of “what’s that smell?”.
Decades later, working in the fields of marketing and communications, this feeling hasn’t completely faded. According to the Advertising Council Australia’s Create Space study, even though 29% of those starting out in the industry are from ethnically diverse backgrounds, only 12% of the C-Suite are.
The obvious question is, Why? After all, there are myriad benefits that diversity enables, including profits, performance, innovation, and creativity. And what of the people we risk losing? Those who feel compelled to leave our industry because they no longer see a future in it. Not because of the talent they possess, but because of where they’re from.
That’s why we started Smelly Lunch Stories.
We’re here to find, share, and amplify stories of those who have made it to the top. We want to give oxygen to these experiences in order to inspire the next generation.
So pull up a seat and join the conversation.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AUSydneyPrimary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
3 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
How many people work at Smelly Lunch Stories?
6 counted staff profiles at January 2026, inside the self-reported 2–10 band.
Where does Smelly Lunch Stories have offices?
One address on record, Australia only. Primary: Sydney.
Has Smelly Lunch Stories raised funding?
None linked to this brand.
Which companies are listed alongside Smelly Lunch Stories?
Eight peer profiles on record: Dentsu Creative ANZ and Youngbloods.