Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
11
self-reported 11–50 band
Founded
2014
12 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Smelly Balls is a pioneering brand redefining the traditional air freshener market with innovative, reusable solutions.
Our air fresheners, crafted from premium felt and infused with hand-picked fragrances, offer a customisable and long-lasting scent experience. Originally designed for cars, Smelly Balls have proven versatile, enhancing the ambience of small spaces such as campers, wardrobes, and tents.
With a playful and iconic brand identity, Smelly Balls is more than just an air freshener - it embodies a mission to combine fun, quality, and positive impact.
MISSION At Smelly Balls, our mission is to revolutionise how people experience fresh scents through innovative, reusable air fresheners. We aim to provide an economically sustainable product that not only enhances your surroundings but also reflects a fun and iconic lifestyle.
VISION Our vision is to become the leading global brand for reusable air fresheners, recognised for our commitment to sustainability, creativity, and quality. We aspire to inspire a movement towards eco-friendly choices in every home, car, and space, creating a fresher and more vibrant world.
VALUES
Sustainability: We are committed to offering products that are both effective and environmentally responsible, promoting a sustainable lifestyle.
Innovation: We continuously seek to innovate and improve our products to meet the evolving needs of our customers, ensuring we stay at the forefront of the industry.
Quality: We prioritise high-quality materials and craftsmanship in every product we create, ensuring satisfaction and longevity.
Community: We believe in building a community of like-minded individuals who share our passion for freshness and sustainability, fostering a sense of belonging and shared purpose.
Fun: We embrace a playful and creative approach in everything we do, ensuring our brand brings joy and a touch of humour to our customers’ lives.
Customer-Centricity: Our customers are at the heart of everything we do.
Specialties
All 14 specialties
- Sustainable Product Design
- Reusable Products
- Fragrance Innovation
- Ethical Supply Chain
- Handcrafted Products
- Adventure Lifestyle Products
- Road Trip Accessories
- Premium Materials
- Social Impact
- Community Building
- Product Innovation
- Sustainable Air Fresheners
- Car Air Fresheners
- Reusable Scent Products
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|
All codes: AU
Addresses
- AU4 Starling Street; Burleigh Heads, QLD 4220
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Smelly Balls?
11 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Smelly Balls have offices?
One address on record, Australia only.
Has Smelly Balls raised funding?
None linked to this brand.
What does Smelly Balls list as its specialties?
14 tags on the brand's own list, among them product innovation, community building and social impact.
Which companies are listed alongside Smelly Balls?
8 profiles list Smelly Balls as a peer — 95th percentile in Retail. It lists ten peers of its own. Flockd® and Common Folk list it back.