Brand profile · Machinery Manufacturing

Simpro // Smart Lifting

Simpro runs a Machinery Manufacturing operation from Takanini, Auckland. Ownership is privately held; it publishes at simpro.world. It holds two addresses on record, all in New Zealand. The record counts 11 people. Tagged manufacturing, export and wholesale.

simpro.world LinkedIn

Profile live Privately Held Founded 1986 1 office country
Counted staff
11
self-reported 11–50 band
Founded
1986
40 years
Legal entities
None matched
Office countries
1
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Simpro is a supplier of materials-handling equipment based in Auckland, New Zealand. Founded in a Mangere garage in 1986, the company manufactures smart lifting solutions, such as Dumpmaster® bin lifters and Crate Wizard™ stackers, which are today sold all around the world.

Complementing the manufacturing and export operations, Simpro's retail arm offers a suite of lifting equipment for domestic customers, including EP electric forklifts, Europlast containment systems, and of course the company's own products. A subsidiary, Simpro Asset Management Ltd, provides ancillary financial services.

With this diversified business model, united by the ethos of 'Smart Lifting', Simpro continues to grow, evolve, and move forward in its mission: becoming known as a source of the most innovative and efficient handling solutions in the world.

Simpro is a family-owned business, registered with the New Zealand Companies Office as Simpro Handling Equipment Ltd, company number 1827916. The registered office is located at 66 Rangi Road, Takanini 2105, Auckland.

Specialties

All 17 specialties
  • Export
  • Materials Handling Equipment
  • Bin Tippers
  • Machinery
  • Pallet Stackers
  • Manufacturing
  • Waste Management Equipment
  • lift trucks
  • pallet trucks
  • goods lifts
  • bin lifters
  • walkie stackers
  • pallet stackers
  • wholesale
  • food processing equipment
  • hydraulic equipment
  • bins

Related specialties

Locations

New Zealandprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
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Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ66 Rangi Road; Takanini, Auckland 2105Primary
  • NZ1 Marphona Crescent; Takanini, Auckland 2105

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Signals & hiring

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Financials

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Simpro // Smart Lifting?

The record holds 11 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Simpro // Smart Lifting have offices?

Two addresses on record, New Zealand only. Primary: 66 Rangi Road, Takanini, Auckland 2105.

Has Simpro // Smart Lifting raised funding?

None linked to this brand.

What does Simpro // Smart Lifting list as its specialties?

17 tags on the brand's own list, among them manufacturing, export and wholesale.

Which companies are listed alongside Simpro // Smart Lifting?

7 profiles list Simpro // Smart Lifting as a peer — 89th percentile in Machinery Manufacturing. It lists ten peers of its own.

What is Simpro // Smart Lifting's website?

simpro.world