Brand profile · Marketing Services

Shping

Melbourne, Victoria-based Shping operates in Marketing Services. Ownership is privately held; it publishes at shping.com. It holds one address on record, all in Australia. The record counts 34 people. Tagged category management, consumer insights and rewards. Two Australian registrations (ABN) are candidate matches. Its latest round on record is Initial coin offering, US$3.0M. It is listed alongside five similar brands, mostly in Staffing and Recruiting.

shping.com LinkedIn

Profile live Privately Held Founded 2018 2 registry matches ABN 1 office country US$ 3.0M Initial coin offering
Registry match · ABR
Counted staff
34
self-reported 11–50 band
Founded
2018
8 years
Registry matches
2
ABR
Office countries
1
1 address
Funding rounds
1
Initial coin offering · Mar 2018 · US$ 3.0M
Company type
Privately Held
self-reported
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Legal entities

1 brand → 2 possible registrationsThese are name matches on ABR. 2 registrations share this brand's name; which one you contract with is a question for the register.

  • SHPING PTY LTD

    ABN89621124338

    VICMedium confidenceMatched on exact nameABR

  • SHPING HOLDINGS PTY LTD

    ABN37697767650

    VICMedium confidenceMatched on exact nameABR

Legal entities

Shping: 2 registry entitiesShping is linked to 2 registry entities: SHPING PTY LTD (ABN 89621124338, candidate); SHPING HOLDINGS PTY LTD (ABN 37697767650, candidate).ShpingSHPING PTY LTDABN 89621124338Candidate · Medium confidenceSHPING HOLDINGS PTY LTDABN 37697767650Candidate · Medium confidence
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SHPING PTY LTDABN 89621124338
SHPING HOLDINGS PTY LTDABN 37697767650
Confirmed matches0 of 2

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

Shping is Australia’s #1 rewards platform, connecting FMCG brands directly with real shoppers.

Through verified receipt data from over 300,000 households across all retailers, Shping gives brands the power to:

  • 🎯 Identify and convert category buyers
  • 📊 Access CRM-level shopper analytics and insights
  • 🔁 Build long-term loyalty through personalised brand rewards

For shoppers, Shping is the app that finally rewards them directly from the brands they buy — making loyalty recognised and appreciated no matter where they shop.

Specialties

All 16 specialties
  • Social Proof
  • Product Awareness
  • Product Education
  • Product Activations
  • Product Lifecycle Marketing
  • Direct to Consumer
  • Rewards
  • Loyalty
  • Category Management
  • Consumer Insights
  • Transactional Insights
  • Consumer Engagement
  • Personalised Engagement
  • Shopper Marketing
  • FMCG
  • Consumer Goods

Related specialties

Locations

Australiaprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
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Countries1
Primary countryAU

All codes: AU

Addresses

  • AU434 St Kilda Rd; Suite 617, Level 6; Melbourne, Victoria 3004Primary

Grid intelligence Members

Funding

Last round · 5 March 2018US$ 3.0MInitial coin offering
Rounds1
Round typeInitial coin offering · venture round
Amount (USD)3,000,000
Stage ranknot recorded
Investors named0
Since last round7 yr 10 mo

Funding

1 funding roundFunding timeline. Latest round 5 Mar 2018: Initial coin offering, US$ 3.0M.20182026Initial coin offer…US$ 3.0M1 round
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Rounds1
Axis2018 to 2026
Initial coin offering · 5 Mar 2018US$ 3.0M

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend
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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
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People & contacts

4 employee profiles on record · names withheld.

Counts only. No names are stored here, and none are served.

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FAQ

Which legal entities operate under Shping?

Two Victoria entities on the ABR. SHPING PTY LTD (ABN 89 621 124 338) and SHPING HOLDINGS PTY LTD (ABN 37 697 767 650). Both medium confidence.

How many people work at Shping?

The record holds 34 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Shping have offices?

One address on record, Australia only. Primary: 434 St Kilda Rd, Suite 617, Level 6, Melbourne, Victoria 3004.

Has Shping raised funding?

One round. Latest 5 March 2018: initial coin offering, US$3,000,000.

What does Shping list as its specialties?

16 tags on the brand's own list, among them category management, consumer insights and rewards.

Which companies are listed alongside Shping?

7 profiles list Shping as a peer — 86th percentile in Marketing Services. It lists ten peers of its own.

What is Shping's website?

shping.com