Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
46
self-reported 11–50 band
Founded
1996
30 years
Registry matches
2
ABR
Office countries
1
3 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entities
1 brand → 2 possible registrationsThe join is a normalised name comparison against ABR. Treat every row below as a lead to verify, not as an established identity.
SHOWPONY PTY LTD
ABN52609143937
SHOWPONY AUSTRALIA HOLDINGS PTY LTD
ABN77634355230
Legal entities
Show as table · Showpony: 2 registry entities
| SHOWPONY PTY LTD | ABN 52609143937 |
|---|---|
| SHOWPONY AUSTRALIA HOLDINGS PTY LTD | ABN 77634355230 |
| Confirmed matches | 0 of 2 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
The fact is that people don’t believe in facts anymore.
The great irony of the modern era is that having so much information at our fingertips has actually made it harder than ever to be certain about anything. So, in a world where facts are fluid and opinion can trump truth, how do you really connect with consumers?
How do you get them to believe? In your product, your service or your cause? Factual product truths in isolation are no longer enough.
It requires a truth that responds to your audience’s needs, that aligns with their values and that they can connect with emotionally.
That’s belief.
Belief is a state of mind in which confidence is placed in some person, product or brand. People use their beliefs to make sense of the world and define their place in it. What’s right and wrong, good and bad, valuable or ignorable.
Beliefs drive our actions and by extension, our purchase decisions. When a brand becomes a part of a person's belief system, it becomes an integral part of their world view.
It becomes a platform that endures, that you can invest in.
Brands that focus on building belief will always find new ways to influence everything from buying behaviour to world views.
Showpony is an antidote for brands struggling to connect with consumers so overwhelmed by competing facts and proof points, that they no longer know who or what to believe in.
Our strategic process leans on what truly matters to consumers about a brand, and our creative process makes that truth utterly compelling. This isn’t just about achieving cut-through, it's deeper than that. It’s about building brands that people can believe in.
At Showpony, we make belief.
Related specialties
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|
All codes: AU
Addresses
- AU174 Pulteney St; Level 1; Adelaide, South Australia 5000
- AUMelbourne | Adelaide | HobartPrimary
- AU57 Salamanca Pl; 2b; Hobart, Tasmania 7000
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
Which legal entities operate under Showpony?
Two Queensland entities on the ABR: SHOWPONY PTY LTD (ABN 52 609 143 937) and SHOWPONY AUSTRALIA HOLDINGS PTY LTD (ABN 77 634 355 230). Both medium confidence.
How many people work at Showpony?
46 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Showpony have offices?
Three addresses on record, Australia only. Primary: Melbourne | Adelaide | Hobart.
Has Showpony raised funding?
None linked to this brand.
What does Showpony list as its specialties?
Three tags on the brand's own list, among them creative and advertising.
Which companies are listed alongside Showpony?
56 profiles list Showpony as a peer — 99th percentile in Advertising Services. It lists ten peers of its own. Neon Treehouse and NATION Creative list it back.