Brand profile · Financial Services

Sherlok

Sherlok is a Financial Services brand in Adelaide, South Australia. It is privately held, and its site is sherlok.com.au. It holds one address on record, all in Australia. Headcount on record is 22. Its work is tagged artificial intelligence, mortgage broker and fintech. One Australian registration (ABN) is a candidate match. Its latest round on record is Series unknown, US$3.4M. It is listed alongside eight similar brands, mostly in Financial Services.

Profile live Privately Held 1 registry match ABN 1 office country US$ 3.4M Series unknown
Registry match · ABR

Key facts

Counted staff
22
self-reported 2–10 band
Founded
Not recorded
Registry matches
1
ABR
Office countries
1
1 address
Funding rounds
3
Series unknown · Jul 2023 · US$ 3.4M
Company type
Privately Held
self-reported
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Legal entity

1 brand → 1 possible registrationMatched by name against ABR, so this is a candidate list, not a confirmed identity. Confidence and match method are shown against every row.
  • SHERLOK PTY. LTD.

    ABN42621429972

    QLDMedium confidenceMatched on exact nameABR

Legal entities

Sherlok: 1 registry entitySherlok is linked to 1 registry entity: SHERLOK PTY. LTD. (ABN 42621429972, candidate).SherlokSHERLOK PTY. LTD.ABN 42621429972Candidate · Medium confidence
Show as table · Sherlok: 1 registry entity
Sherlok: 1 registry entity
SHERLOK PTY. LTD.ABN 42621429972
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

We’re on a mission to help mortgage brokers keep their clients for longer, protect their trail book income, and generate valuable refinancing leads.

We were sick and tired of banks offering better interest rates to new mortgage customers while existing customers were being charged a ‘loyalty tax’ (a higher interest rate the longer they’re with the bank). So we came up with a solution.

Sherlok is Australia’s first automated repricing and home loan refinancing retention tool that delivers loan book growth and prevents clawback commission.

Reprice loans automatically • Sherlok monitors interest rates, detects when homeowners could be on a lower rate with their current lender, and automatically reprices the home loan on the brokers’ behalf.

Generate refinancing leads • Sherlok compares clients’ rates against other lender rates, identifies valuable refinancing opportunities from the broker’s existing trail book, and sends these leads straight to the broker’s inbox.

Mortgage brokers put a lot of work into building their trail book. Now it’s time to make their trail books work as hard as they do.

It’s win-win: happy clients, and with Sherlok working quietly in the background, the broker will look like the hero.

And that’s what drives us.

Founded by award-winning mortgage broker Adam Grocke, Sherlok remains privately held by Adam and his founding team, who have a bold vision to grow Sherlok to a market-leading platform for brokers to refinance loans.

Specialties

All 4 specialties
  • Mortgage broker
  • Home loans
  • Fintech
  • Artificial Intelligence

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AUAdelaide, South Australia 5000Primary

Grid intelligence Members

Funding

Last round · 28 July 2023US$ 3.4MSeries unknown · investor: Rampersand
Rounds3
Round typeSeries unknown · venture round
Amount (USD)3,400,000
Stage ranknot recorded
Investors named1
Since last round2 yr 5 mo

Funding

3 funding roundsFunding timeline. Latest round 28 Jul 2023: Series unknown, US$ 3.4M.20242026Series unknownUS$ 3.4M3 rounds
Show as table · 3 funding rounds
3 funding rounds
Rounds3
Axis2024 to 2026
Series unknown · 28 Jul 2023US$ 3.4M

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

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FAQ

Which legal entity operates under Sherlok?

One Queensland entity on the ABR: SHERLOK PTY. LTD. (ABN 42 621 429 972), medium confidence.

How many people work at Sherlok?

22 counted staff profiles at January 2026, above the self-reported 2–10 band.

Where does Sherlok have offices?

One address on record, Australia only. Primary: Adelaide, South Australia 5000.

Has Sherlok raised funding?

Three rounds. Latest 28 July 2023: Series unknown, US$3,400,000, investor Rampersand.

What does Sherlok list as its specialties?

Four tags on the brand's own list, among them artificial intelligence, mortgage broker and fintech.

Which companies are listed alongside Sherlok?

Eight peer profiles on record: Managed and WeMoney.

What is Sherlok's website?