Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Sporting Goods
Melbourne, Victoria-based Sheppard Cycles operates in Sporting Goods. It is privately held, and its site is sheppardcycles.com. It holds two addresses on record across two office countries. Headcount on record is 54. Its work is tagged cycling. One Australian registration (ABN) is a confirmed match. It is listed alongside seven similar brands, mostly in Sporting Goods Manufacturing.
ABN98608591724
| SHEPPARD CYCLES AUSTRALIA PTY LTD | ABN 98608591724 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Sheppard Industries Ltd was founded in 1982 by John Struthers. In 2015 Scott Sports SA and John Struthers entered into an agreement to establish two new jointly owned companies to be called Sheppard Cycles Australia and Sheppard Cycles New Zealand. Sheppard Cycles is Australasia’s largest cycling company, and supervises the largest chain of branded Independent Bike Dealer (IBD) retail stores, ‘AvantiPlus’ & 'My Ride' in Australia and New Zealand.
SC produces bicycles under its own brands and licensed major global brand names, and carries out distribution in these markets for Scott, TIME and HARO (HARO is Australia only). SC also distributes a suite of P&A brands including a mixture of it’s own brands, licensed brand names, and global brands such as Tacx, Park Tool, Giro and CatEye. SC also participates strongly in supply of bikes and P&A to the mass market in both countries.
| Countries | 2 |
|---|---|
| Primary country | AU |
All codes: AU NZ
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
4 employee profiles on record · names withheld.
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One Victoria entity on the ABR: SHEPPARD CYCLES AUSTRALIA PTY LTD (ABN 98 608 591 724), high confidence.
54 counted staff profiles at January 2026, inside the self-reported 51–200 band.
Two addresses on record across 2 countries. Primary: East Building, Level 2, 327-333 Police Road, Mulgrave, Melbourne, Victoria 3170.
None linked to this brand.
Three tags on the brand's own list, among them cycling.
19 profiles list Sheppard Cycles as a peer — 99th percentile in Sporting Goods. It lists ten peers of its own. PSI Cycling Pty Ltd and Bicycle Superstore list it back.