Brand profile · Sporting Goods

Sheppard Cycles

Melbourne, Victoria-based Sheppard Cycles operates in Sporting Goods. It is privately held, and its site is sheppardcycles.com. It holds two addresses on record across two office countries. Headcount on record is 54. Its work is tagged cycling. One Australian registration (ABN) is a confirmed match. It is listed alongside seven similar brands, mostly in Sporting Goods Manufacturing.

Profile live Privately Held 1 entity ABN 2 office countries
Registry verified · ABR

Key facts

Counted staff
54
self-reported 51–200 band
Founded
Not recorded
Legal entities
1
ABR
Office countries
2
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Use this profile Compare Your shortlist

Legal entity

1 brand → 1 confirmed entity
  • SHEPPARD CYCLES AUSTRALIA PTY LTD

    ABN98608591724

    VICHigh confidenceMatched on exact nameABR

Legal entities

Sheppard Cycles: 1 registry entitySheppard Cycles is linked to 1 registry entity: SHEPPARD CYCLES AUSTRALIA PTY LTD (ABN 98608591724, candidate).Sheppard CyclesSHEPPARD CYCLESAUSTRALIA PTY LTDABN 98608591724Candidate · High confidence
Show as table · Sheppard Cycles: 1 registry entity
Sheppard Cycles: 1 registry entity
SHEPPARD CYCLES AUSTRALIA PTY LTDABN 98608591724
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

Sheppard Industries Ltd was founded in 1982 by John Struthers. In 2015 Scott Sports SA and John Struthers entered into an agreement to establish two new jointly owned companies to be called Sheppard Cycles Australia and Sheppard Cycles New Zealand. Sheppard Cycles is Australasia’s largest cycling company, and supervises the largest chain of branded Independent Bike Dealer (IBD) retail stores, ‘AvantiPlus’ & 'My Ride' in Australia and New Zealand.

SC produces bicycles under its own brands and licensed major global brand names, and carries out distribution in these markets for Scott, TIME and HARO (HARO is Australia only). SC also distributes a suite of P&A brands including a mixture of it’s own brands, licensed brand names, and global brands such as Tacx, Park Tool, Giro and CatEye. SC also participates strongly in supply of bikes and P&A to the mass market in both countries.

Specialties

All 3 specialties
  • Cycling
  • Cycle Distribution
  • Cycle Retail

Locations

2
Countries with an office address2 addresses on record
AustraliaprimaryNew Zealand

Country footprint

Offices in 2 countriesCountry footprint: 2 countries, primary AU. Codes: AU, NZ.2 countriesprimary AUAUNZ
Show as table · Offices in 2 countries
Offices in 2 countries
Countries2
Primary countryAU

All codes: AU NZ

Addresses

  • AUEast Building, Level 2, 327-333 Police Road; Mulgrave; Melbourne, Victoria 3170Primary
  • NZ25 Levene Place, Mt Wellington; Auckland, North Island 1060

Grid intelligence Members

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
Hiring activity
Headcount trend

Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss

People & contacts

4 employee profiles on record · names withheld.

Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.

Names are withheld until a consented source exists.

Notify me about contacts Tell us who you need to reach and we will tell you when a consented source is live.

FAQ

Which legal entity operates under Sheppard Cycles?

One Victoria entity on the ABR: SHEPPARD CYCLES AUSTRALIA PTY LTD (ABN 98 608 591 724), high confidence.

How many people work at Sheppard Cycles?

54 counted staff profiles at January 2026, inside the self-reported 51–200 band.

Where does Sheppard Cycles have offices?

Two addresses on record across 2 countries. Primary: East Building, Level 2, 327-333 Police Road, Mulgrave, Melbourne, Victoria 3170.

Has Sheppard Cycles raised funding?

None linked to this brand.

What does Sheppard Cycles list as its specialties?

Three tags on the brand's own list, among them cycling.

Which companies are listed alongside Sheppard Cycles?

19 profiles list Sheppard Cycles as a peer — 99th percentile in Sporting Goods. It lists ten peers of its own. PSI Cycling Pty Ltd and Bicycle Superstore list it back.

What is Sheppard Cycles's website?