Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
14
self-reported 11–50 band
Founded
2006
20 years
Legal entities
None matched
Office countries
1
3 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Seniors First was established in 2006 by founder Darren Moffatt with a vision of becoming Australia’s leading finance broker for people over 55.
Since then the company has developed a reputation as an award-winning Reverse Mortgage broker, and a trusted name among public policy organisations, the aged care industry, senior’s groups, older borrowers and their families.
In 2007 Seniors First, was the first mortgage broker group to introduce a voluntary code of conduct for third-party sales of equity release products such as Reverse Mortgages. Seniors First has been a regular voice in the media standing up for the interests of senior borrowers, and in 2008 launched the ground-breaking blog www.ReverseMortgageWatch.com.au
By 2010 Seniors First had grown to be responsible for nearly 5 per of Reverse Mortgage loans introduced to banks and lenders in a calendar year. These achievements continue to be recognised with regular invitations to attend policy think tanks, conferences on ageing, and to speak in the media.
In 2022 Seniors First re-launched with a fresh brand identity and an exciting new website. The company aims to extend the reach of its expertise to even more seniors, by re-positioning as the preferred online channel for Reverse Mortgage and equity release finance.
In 2023, Seniors First was recognised as the industry leader in its category. It was a finalist for both 'Broker of the year' and 'Marketing campaign of the year'.
Specialties
All 5 specialties
- reverse mortgages
- aged care finance
- senior's home loans
- senior's financial advice
- equity release
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|
All codes: AU
Addresses
- AU90 Collins St; Level 8; Melbourne, Victoria 3000
- AU71 Eagle St; Level 38; Brisbane City, Queensland 4000
- AU89-97 Jones St; Unit 68; Ultimo, NSW 2007Primary
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Signals & hiring
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Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Seniors First - #1 Reverse Mortgage Broker?
14 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Seniors First - #1 Reverse Mortgage Broker have offices?
Three addresses on record, Australia only. Primary: 89-97 Jones St, Unit 68, Ultimo, NSW 2007.
Has Seniors First - #1 Reverse Mortgage Broker raised funding?
None linked to this brand.
What does Seniors First - #1 Reverse Mortgage Broker list as its specialties?
Five tags on the brand's own list, among them equity release.
Which companies are listed alongside Seniors First - #1 Reverse Mortgage Broker?
11 profiles list Seniors First - #1 Reverse Mortgage Broker as a peer — 88th percentile in Financial Services. It lists ten peers of its own. Computence and Nurse Generation list it back.