Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
4
self-reported band not used
Founded
2021
5 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
The Seniors Discount Club (SDC) represents a marketable community/audience of over 270,000 highly engaged and wealthier than average Australians, aged over 60. These active consumers are looking for trusted advice, to be updated on the news and current affairs, to save money, to generally connect with others and be entertained.
The SDC platform delivers around 3.9m monthly page views and we offer the ability to market to this highly engaged and affluent audience.
The SDC daily and weekly newsletters reach Australia's wealthiest demographic whose purchasing capability and discretionary spend far exceeds other younger demographic audience segments. They are relatively untouched by the 'cost of living crisis, interest rate hikes' and their discretional/leisure spend is increasing.
- 71% of our audience own their homes outright
- Nearly 10% have told us they are looking to downsize/move within 12 months
- Our daily newsletter gets an open rate of almost 52%
- 64% of all new car purchases were bought by the over 60's
- They are most interested in and want offers on holidays & travel, insurance, electronics, health, home improvement, fashion and groceries
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU161 Castlereagh St; Sydney, New South Wales 2000Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
2 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Names are withheld until a consented source exists.
FAQ
How many people work at Seniors Discount Club?
4 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Seniors Discount Club have offices?
One address on record, Australia only. Primary: 161 Castlereagh St, Sydney, New South Wales 2000.
Has Seniors Discount Club raised funding?
None linked to this brand.
Which companies are listed alongside Seniors Discount Club?
2 profiles list Seniors Discount Club as a peer — 60th percentile in Internet Publishing. It lists ten peers of its own. TinyShoots and Alternative Media list it back.