Brand profile · Wholesale

Lenco

Lenco works in Wholesale, out of Auckland, AUK. Ownership is privately held; it publishes at lenco.co.nz. It holds one address on record, all in New Zealand. The record counts 4 people. Tagged sportswear, cricket and football. The record links seven similar brands, most of them in Retail Apparel and Fashion.

lenco.co.nz LinkedIn

Profile live Privately Held Founded 1975 1 office country
Counted staff
4
self-reported 2–10 band
Founded
1975
51 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

Founded in 1975, Lenco has established itself as New Zealand's premier choice for high-quality sportswear, school uniforms, and sports equipment. With a steadfast commitment to excellence, accessibility, and community unity, we empower schools, athletes, and individuals to excel in their endeavors, whether on the field or in the classroom.

On another front, Freedom2play was established in 2012 to offer quality sports gear and clothing. What prompted one of current Directors at Lenco to start a sports gear and clothing business was to address the limited choice of cricket and hockey retailers coupled with prices that, in our opinion, was not offering value for money especially for the grassroots.

In mid 2022, Freedom2play acquired the Lenco School Uniform and Sports apparel portfolio and merged the two businesses to offer a “one stop shop” for schools, clubs and individuals. The combined entity is now trading as LENCO offering a comprehensive range of products and services for all customers. As a New Zealand owned and operated company, Lenco is passionate about delivering distinctive school uniforms and top- tier sports gear.

Our mission is to empower individuals, schools, and athletes to look good, feel better, and perform at their best.

We are a "Perfect Match for Your Passion"!

Specialties

All 13 specialties
  • School Uniforms
  • Clothing
  • Sublimation
  • Sportsgear
  • Sportswear
  • Football
  • Cricket
  • Hockey
  • Teamwear
  • Handball
  • Futsal
  • Customised Clothing
  • PE Gear

Related specialties

Locations

New Zealandprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
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Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ12 Carr Road; Auckland, AUK 1042Primary

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Spending power

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Signals & hiring

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Financials

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People & contacts

2 employee profiles on record · names withheld.

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FAQ

How many people work at Lenco?

The record holds 4 counted staff profiles at January 2026, inside the self-reported 2–10 band.

Where does Lenco have offices?

One address on record, New Zealand only. Primary: 12 Carr Road, Auckland, AUK 1042.

Has Lenco raised funding?

None linked to this brand.

What does Lenco list as its specialties?

13 tags on the brand's own list, among them sportswear, cricket and football.

Which companies are listed alongside Lenco?

Seven peer profiles on record: Sphinx Australia and NCC Apparel.

What is Lenco's website?

lenco.co.nz