Brand profile · Software Development

Seedooh

Seedooh is a Software Development brand in Melbourne, Victoria. Privately held, at seedooh.com. Two addresses sit on record, spread over two office countries. It employs 11 people, on the record. One Australian registration (ABN) is a candidate match. Its latest round on record is Debt financing, with no amount recorded. It is listed alongside four similar brands, mostly in Advertising Services.

seedooh.com LinkedIn

Profile live Privately Held Founded 2012 1 registry match ABN 2 office countries 1 funding round
Registry match · ABR
Counted staff
11
self-reported 11–50 band
Founded
2012
14 years
Registry matches
1
ABR
Office countries
2
2 addresses
Funding rounds
1
Debt financing · Dec 2021
Company type
Privately Held
self-reported
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Legal entity

1 brand → 1 possible registrationThe join is a normalised name comparison against ABR. Treat every row below as a lead to verify, not as an established identity.

  • SEEDOOH PTY. LTD.

    ABN38138713630

    VICMedium confidenceMatched on exact nameABR

Legal entities

Seedooh: 1 registry entitySeedooh is linked to 1 registry entity: SEEDOOH PTY. LTD. (ABN 38138713630, candidate).SeedoohSEEDOOH PTY. LTD.ABN 38138713630Candidate · Medium confidence
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SEEDOOH PTY. LTD.ABN 38138713630
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

Since 2017, Seedooh has set the standard for verification in Out-of-Home (OOH) advertising in Australia & New Zealand. Our proprietary server-side integrations have been adopted by all major media owners, delivering unparalleled coverage and visibility for agencies & brands.

Seedooh provides 100% accurate, independent, and on-demand data insights over every ad on all OOH formats, including programmatic. Seedooh has also extended its technology to verify cinema and stadium environments, and hard-to-track mediums such as office towers and street posters.

Key tracking metrics include:

Show all 9 entries
  • Share of time
  • Loop sequencing
  • Day-parting
  • Brand safety
  • Proximity compliance
  • Creative execution
  • Creative dimensional compliance
  • Time on screen
  • Category exclusivity

Beyond verification, our highly skilled developers have built and delivered business critical systems to enhance the efficacy of the supply chain workflow, working closely with our partners to continuously enhance reporting automation, network insight capabilities, operational streamlining and custom BI solutions.

Seedooh's technology and service delivery are managed globally by a dedicated team of Out-of-Home (OOH) experts spanning product, engineering, and support. The leadership team includes:

Tom Richter - CEO, Founder & Co-CRO Jake Nielsen - Chief Product Officer Kenta Shimizu - COO / Co-CRO

Locations

2
Countries with an office address2 addresses on record
AustraliaprimaryThailand

Country footprint

Offices in 2 countriesCountry footprint: 2 countries, primary AU. Codes: AU, TH.2 countriesprimary AUAUTH
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Countries2
Primary countryAU

All codes: AU TH

Addresses

  • AUMelbourne, VictoriaPrimary
  • THBangkok

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Funding

Last round · 1 December 2021Amount not recordedDebt financing · investor: Tractor Ventures
Rounds1
Round typeDebt financing · non-equity funding
Amount (USD)not recorded
Stage ranknot recorded
Investors named1
Since last round4 yr 1 mo

Funding

1 funding roundFunding timeline. Latest round 1 Dec 2021: Debt financing, amount not disclosed.20122026Debt financingamount not disclosed1 round
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Rounds1
Axis2012 to 2026
Debt financing · 1 Dec 2021not disclosed

Dated rounds only. The axis ends at the date this profile was last observed, not at today.

Spending power

TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.

Spending power

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Signals & hiring

Hiring, headcount and registry-change signals, streamed to members.

Latest signal
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Headcount trend
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Financials

Registry-filed capital and financial indicators, standardised by TheGrid.

Paid-up capital
Fiscal period
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People & contacts

4 employee profiles on record · names withheld.

The people relation is never requested, so there is nothing here to unlock.

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FAQ

Which legal entity operates under Seedooh?

One Victoria entity on the ABR: SEEDOOH PTY. LTD. (ABN 38 138 713 630), medium confidence.

How many people work at Seedooh?

11 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Seedooh have offices?

Two addresses on record across 2 countries. Primary: Melbourne, Victoria.

Has Seedooh raised funding?

One round. Latest 1 December 2021: debt financing, investor Tractor Ventures, no amount recorded.

Which companies are listed alongside Seedooh?

7 profiles list Seedooh as a peer — 87th percentile in Software Development. It lists ten peers of its own. thorndyke and OIS list it back.

What is Seedooh's website?

seedooh.com