Brand profile · Retail Luxury Goods and Jewelry

Secrets Shhh

New Farm, QLD-based Secrets Shhh operates in Retail Luxury Goods and Jewelry. The record marks it privately held. It holds one address on record, all in Australia. The record counts 118 people. Tagged fine jewellery, customer service and gold. It is listed alongside seven similar brands, mostly in Retail.

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Profile live Privately Held Founded 2000 1 office country
Counted staff
118
self-reported 11–50 band
Founded
2000
26 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

When you’ve inspired the design for some of the world’s most luxurious and exclusive jewellery houses in Europe; you live and breathe the discipline of creating exquisite jewellery and hone a refined eye for world class quality.

Seeking out a way to bring that same level of stunning, luxury jewellery to anyone who chooses to wear it, became a heart felt mission.

At the turn of the century, while bathing in the natural beauty of Noosa on the East Coast of Australia, the SECRETS founders made a bold decision to turn their backs on the mined diamond industry…an industry they had known so well and had been so revered in for decades.

Drawing this new inspiration from the serenity of pristine beaches, azure blue water and making a commitment to never disturb that beauty; Noosa served as their muse, and they set about offering a genuine alternate to mined diamonds.

This is the legacy of our Founders.

Since then, many of our team have shared that they too have turned their backs on the mined diamond industry. Our desire to do and be better, is part of our DNA as an organisation and we couldn’t be prouder of that. Our ambition is to offer the most beautiful jewellery; while reducing any harm to the Earth.

This is the SECRETS statement to the world.

Specialties

All 12 specialties
  • Jewellery
  • Gold
  • Diamond Simulants
  • Customer Service
  • Fashion
  • Accessories
  • Bridal
  • Engagement Rings
  • Fine Jewellery
  • Luxury Goods
  • Retail
  • diamond alternatives

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
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Countries1
Primary countryAU

All codes: AU

Addresses

  • AUPO BOX 2005; New Farm, QLD 4006Primary

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Spending power

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Signals & hiring

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Financials

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at Secrets Shhh?

The record holds 118 counted staff profiles at January 2026, above the self-reported 11–50 band.

Where does Secrets Shhh have offices?

One address on record, Australia only. Primary: PO BOX 2005, New Farm, QLD 4006.

Has Secrets Shhh raised funding?

None linked to this brand.

What does Secrets Shhh list as its specialties?

12 tags on the brand's own list, among them fine jewellery, customer service and gold.

Which companies are listed alongside Secrets Shhh?

Seven peer profiles on record: Medley Jewellery and Shiels Group.