Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
1
self-reported band not used
Founded
2020
6 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
Description
Award-Winning Kiwi Baking Mixes & Edible Flowers — Now Expanding to the USA
Secret Kiwi Kitchen was born during Auckland’s second lockdown in 2020 with just $1,000 and a mission. Lauren Lulu Taylor, a mum of three, wanted to bring a little joy into people’s homes through the magic of baking.
What started as a home kitchen experiment has since grown into a thriving brand, now stocked in over 700 stores across New Zealand and the Pacific — including Woolworths, New World, Briscoes and Farro — and is proudly expanding into the USA.
From our decadent Gingerbread Cake & Cookie Mix to our dried edible flowers, everything we create is rooted in care, nostalgia, and just a hint of whimsy. Our packaging features botanical illustrations by pioneering New Zealand women artists from the 1800s — celebrating creativity, heritage, and edible beauty.
We believe in indulgence without the nasties — no sulphites, no artificial dyes, no weird stuff. Just real ingredients, real flavour, and a whole lot of love.
Whether you're baking for your whānau, a gathering, or just because — Secret Kiwi Kitchen brings joy and ease back to home cooking.
Joyful food, made beautifully.
Because the secret ingredient isn’t just love — it’s you.
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | NZ |
All codes: NZ
Addresses
- NZ26 Calliope Rd; Devonport, Auckland 0624Primary
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
1 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
The people relation is never requested, so there is nothing here to unlock.
FAQ
How many people work at Secret Kiwi Kitchen?
1 counted staff profiles at January 2026. The brand's self-reported band sits above that count and is not published as a headcount.
Where does Secret Kiwi Kitchen have offices?
One address on record, New Zealand only. Primary: 26 Calliope Rd, Devonport, Auckland 0624.
Has Secret Kiwi Kitchen raised funding?
None linked to this brand.
What does Secret Kiwi Kitchen list as its specialties?
Three tags on the brand's own list, among them baking and food.
Which companies are listed alongside Secret Kiwi Kitchen?
2 profiles list Secret Kiwi Kitchen as a peer — 67th percentile in Food and Beverage Services. It lists eight peers of its own. PS/digital lists it back.