Brand profile · Professional Training and Coaching

Safety Wise

Safety Wise runs a Professional Training and Coaching operation from Bendigo, Victoria. Ownership is an educational institution; it publishes at safetywise.com. It holds one address on record, all in Australia. The record counts 26 people. Tagged incident investigation, ohs and risk management. One Australian registration (ABN) is a confirmed match. The record links five similar brands, most of them in Professional Services.

Profile live Educational Founded 2002 1 entity ABN 1 office country
Registry verified · ABR

Key facts

Counted staff
26
self-reported 11–50 band
Founded
2002
24 years
Legal entities
1
ABR
Office countries
1
1 address
Funding rounds
None on record
Company type
Educational
self-reported
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Legal entity

1 brand → 1 confirmed entity
  • SAFETY WISE AUSTRALIA PTY LTD

    ABN97159743174

    NSWHigh confidenceMatched on exact nameABR

Legal entities

Safety Wise: 1 registry entitySafety Wise is linked to 1 registry entity: SAFETY WISE AUSTRALIA PTY LTD (ABN 97159743174, candidate).Safety WiseSAFETY WISE AUSTRALIAPTY LTDABN 97159743174Candidate · High confidence
Show as table · Safety Wise: 1 registry entity
Safety Wise: 1 registry entity
SAFETY WISE AUSTRALIA PTY LTDABN 97159743174
Confirmed matches0 of 1

A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.

Description

ICAM is the Incident Cause Analysis Method, an industrial safety initiative that draws on the work of the eminent organisational psychologist and human error expert Professor James Reason.

The ICAM methodology was developed by Safety Wise Solutions' CEO, Gerry Gibb, with the assistance of Professor Reason, the Australian Transport Safety Bureau (ATSB) and in consultation with safety representatives from industry.

ICAM breaks new ground in the area of incident investigation which, in the past, has tended to focus on intentional or unintentional acts of human error – those things that people did or didn’t do – that led to an incident or accident (the “person model”). While this approach provides a superficial explanation of the incident, it does not consider the underlying factors that contributed to the actions, or the context in which they occurred. Considering only the transparent ‘active’ failures and unsafe acts, rather than identifying those potential causes or ‘latent conditions’ lying dormant within the system, limits the potential of an investigation to prevent the same event from recurring.

ICAM is a holistic systemic safety investigation analysis method. It aims to identify both local factors and failures within the broader organisation and productive system that contributed to the incident, such as communication, training, operating procedures, incompatible goals, change management, organisational culture and equipment. Through the analysis of this information, ICAM provides the ability to identify what really went wrong and to make recommendations on necessary remedial actions to reduce risk and build error-tolerant defences against future incidents. The ICAM process incorporates best practice Human Factors and Risk Management principles.

Specialties

All 8 specialties
  • incident investigation
  • training
  • ohs
  • risk management
  • ICAM
  • audit
  • accident investigation
  • 5 Whys

Related specialties

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AU9 Mitchell St; Bendigo, Victoria 3550Primary

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Signals & hiring

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

Which legal entity operates under Safety Wise?

One New South Wales entity on the ABR. SAFETY WISE AUSTRALIA PTY LTD (ABN 97 159 743 174), high confidence.

How many people work at Safety Wise?

The record holds 26 counted staff profiles at January 2026, inside the self-reported 11–50 band.

Where does Safety Wise have offices?

One address on record, Australia only. Primary: 9 Mitchell St, Bendigo, Victoria 3550.

Has Safety Wise raised funding?

None linked to this brand.

What does Safety Wise list as its specialties?

Eight tags on the brand's own list, among them incident investigation, ohs and risk management.

Which companies are listed alongside Safety Wise?

Five peer profiles on record: Safety Wise Technical Solutions and ICAM International.

What is Safety Wise's website?