Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Key facts
Counted staff
12
self-reported 11–50 band
Founded
Not recorded
Legal entities
1
ABR
Office countries
1
2 addresses
Funding rounds
None on record
Company type
Privately Held
self-reported
Legal entity
1 brand → 1 confirmed entity
SAFE DIRECTION PTY LTD
ABN53156459684
Legal entities
Show as table · Safe Direction Pty Ltd: 1 registry entity
| SAFE DIRECTION PTY LTD | ABN 53156459684 |
|---|---|
| Confirmed matches | 0 of 1 |
A candidate is a name match on the registry, not a confirmed identity, and two candidates are ambiguity rather than a corporate structure.
Description
A national safety barrier business focused on providing crash barrier solutions for roads, bridges, carparks & warehouses.
Combining local manufacturing and engineering design expertise with a strong commitment to customer service, the Safe Direction brands of RhinoStop®, RamShield®, CrocGuard® & MSKT have become industry leaders across Australia and New Zealand.
In 2023 Safe Direction was acquired by Jaybro, recognised as Australia’s premier supplier of civil consumables and safety products to the infrastructure market. This new venture allows Safe Direction to expand its product offering to the safety barrier market.
Specialties
All 8 specialties
- Road guardrail barriers
- Bridge barrier
- Pedestrian barriers
- Car park barriers
- Warehouse barriers
- Cable Barrier
- Wire Rope Safety Barrier
- Crash Cushions
Locations
Country footprint
Show as table · Offices in 1 country
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
Addresses
- AU5 Simpson Close; Smeaton Grange, NSW 2567Primary
- AU69 Metrolink Circuit; Campbellfield, Victoria 3061
Grid intelligence Members
Signals & hiring
Hiring, headcount and registry-change signals, streamed to members.
Latest signal
Hiring activity
Headcount trend
Financials
Registry-filed capital and financial indicators, standardised by TheGrid.
Paid-up capital
Fiscal period
Registered charges
Revenue
Profit / loss
People & contacts
4 employee profiles on record · names withheld.
Names and titles are intentionally absent from this page. The source relation carries no consent record across the privacy regimes this directory spans, so it is never requested and never stored. Search engines see exactly what you see here.
Counts only. No names are stored here, and none are served.
FAQ
Which legal entity operates under Safe Direction Pty Ltd?
One New South Wales entity on the ABR. SAFE DIRECTION PTY LTD (ABN 53 156 459 684), high confidence.
How many people work at Safe Direction Pty Ltd?
The record holds 12 counted staff profiles at January 2026, inside the self-reported 11–50 band.
Where does Safe Direction Pty Ltd have offices?
Two addresses on record, Australia only. Primary: 5 Simpson Close, Smeaton Grange, NSW 2567.
Has Safe Direction Pty Ltd raised funding?
None linked to this brand.
What does Safe Direction Pty Ltd list as its specialties?
Eight tags on the brand's own list, among them Road guardrail barriers, Bridge barrier and Pedestrian barriers.
Which companies are listed alongside Safe Direction Pty Ltd?
7 profiles list Safe Direction Pty Ltd as a peer — 75th percentile in Civil Engineering. It lists ten peers of its own. Ingal Civil Products and Guardrail Installations Australia list it back.