Brand profile · Food Production

RJ's Confectionery

Levin, Wanganui-Manawatu-based RJ's Confectionery operates in Food Production. Ownership is privately held; it publishes at rjs.nz. It holds one address on record, all in New Zealand. The record counts 26 people. Tagged sales & marketing, confectionery and manufacturing. It is listed alongside four similar brands, mostly in Food and Beverage Manufacturing.

rjs.nz LinkedIn

Profile live Privately Held Founded 1995 1 office country
Counted staff
26
self-reported band not used
Founded
1995
31 years
Legal entities
None matched
Office countries
1
1 address
Funding rounds
None on record
Company type
Privately Held
self-reported
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Description

The RJ's story started way back in 1995 when Levin local, Roger Halliwell and his son Regan James (RJ) travelled all the way to North Dakota to source licorice making kit to fulfil a lifelong passion. By 1998 RJ's Licorice was firmly established as the leading licorice brand in NZ and over the next two decades business grew substantially - both domestically and around the world.

Fast forward to 2021 and RJ's have firmly cemented themselves as "NZ's Lolly Shop" through the continued growth of licorice as well as the acquisition of iconic NZ confectionery brands such as Mackintosh's, Oddfellows, Heards, Black Knight, Fabulicious and even Jaffas!.

RJ's remain proudly Kiwi with a large family of staff based out of our Levin site as well as sister companies, ensuring our product reaches all corners of the globe, in both the US and Australia.

Specialties

All 8 specialties
  • Licorice
  • Candy
  • FMCG
  • Manufacturing
  • Consumer
  • Export
  • Sales & Marketing
  • confectionery

Related specialties

Locations

New Zealandprimary

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary NZ. Codes: NZ.1 countryprimary NZNZ
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Countries1
Primary countryNZ

All codes: NZ

Addresses

  • NZ5 Tiro Tiro Rd; Levin, Wanganui-Manawatu 5510Primary

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Spending power

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Signals & hiring

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Financials

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People & contacts

4 employee profiles on record · names withheld.

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FAQ

How many people work at RJ's Confectionery?

The record holds 26 counted staff profiles at January 2026. Its self-reported band sits above that count and is not published as a headcount.

Where does RJ's Confectionery have offices?

One address on record, New Zealand only. Primary: 5 Tiro Tiro Rd, Levin, Wanganui-Manawatu 5510.

Has RJ's Confectionery raised funding?

None linked to this brand.

What does RJ's Confectionery list as its specialties?

Eight tags on the brand's own list, among them sales & marketing, confectionery and manufacturing.

Which companies are listed alongside RJ's Confectionery?

Four peer profiles on record: Darrell Lea Confectionery Co Pty Ltd and APAC Ingredients.

What is RJ's Confectionery's website?

rjs.nz