Brand profile · Book Publishing

Riding the Unicorn

Sydney-based Riding the Unicorn operates in Book Publishing. Ownership is privately held; it publishes at amazon.com.au. It holds one address on record, all in Australia. The record counts 2 people. It is listed alongside four similar brands, mostly in IT Services & Consulting.

Profile live Privately Held 1 office country

Key facts

Counted staff
2
self-reported 2–10 band
Office countries
1
1 address
Company type
Privately Held
self-reported
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Description

Do you dream of launching a startup, but you’re not sure where to begin? Are you eager to avoid the pitfalls that cause 90% of startups to fail? In this comprehensive guide, you’ll learn from Australia’s most renowned and promising founders, as well as senior startup advisors and investors.

By the end of this guide, you will have discovered:

🤔 Why your problem matters more than your idea or solution

🌩️Whether you have a problem worth solving

🫶How to find the right co-founders

🔎How to conduct effective customer and competitor research

💸 Where to find the right funding, mentoring, and support

⚒️How to put the ‘M’ in ‘Minimum Viable Product’

⚡Why product-market fit matters so much

🫰How to plan for a perfect exit (IPO, acquisition, or further growth)

Whether you’re mulling over a wild idea, looking to level up your side hustle, refining your startup, or preparing to scale up, this book is for you. Through a mixture of case studies, research, and witty anecdotes, it will help you prioritise what’s important, avoid common mistakes, and (with a bit of luck and a lot of grit) tame that ever elusive Unicorn.

We have secured key interviews with major startup founders, including:

👉Tim Fung, Airtasker (CEO & Founder, expanded to US and UK, IPO'd) and Tank Stream Labs 👉Alexis Souloupoulos, Cofounder, Mad Paws (Smart50 Innovator Award)

👉Lachlan McKnight, LegalVision CEO & Founder (AFR Fast 100, LinkedIn’s Top 20 Startups, expanded to UK)

👉Pasha Rayan, Forage Cofounder and Founder of the Year (2022) | $49M raised, expanded globally, provides internships for top organisations incl. Visa, JP Morgan, Accenture, etc 👉Beste Onay, Cofounder of 361 Angel Club & Investor at KOA Ventures 👉David Burt, Director of Entrepreneurship at UNSW Founders 👉Jenna Leo, Cofounder of Like Family (Remarkable Accelerator)

👉Alinta Furnell & Ismat Kabbara, Cofounders of Synbiote (Tech23 company)

👉 Nick Nicolaides & Hayden Smith, Cofounders of Pearler (10x Alumni, $7.1M raised)

Locations

Country footprint

Offices in 1 countryCountry footprint: 1 country, primary AU. Codes: AU.1 countryprimary AUAU
Show as table · Offices in 1 country
Offices in 1 country
Countries1
Primary countryAU

All codes: AU

Addresses

  • AUSydneyPrimary

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Signals & hiring

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Financials

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People & contacts

2 employee profiles on record · names withheld.

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FAQ

How many people work at Riding the Unicorn?

The record holds 2 counted staff profiles at January 2026, inside the self-reported 2–10 band.

Where does Riding the Unicorn have offices?

One address on record, Australia only. Primary: Sydney.

Has Riding the Unicorn raised funding?

None linked to this brand.

Which companies are listed alongside Riding the Unicorn?

Four peer profiles on record: thedocyard (ASX:TDY) and The Geek Academy.

What is Riding the Unicorn's website?