Spending power
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Brand profile · Business Consulting
Richard Sauerman runs a Business Consulting operation from Surry Hills, New South Wales. Publicly held, at the-brand-guy.com. It holds two addresses on record, all in Australia. It self-reports a headcount band of 2–10. It is listed alongside one similar brand, in Farming.
I am The Brand Guy and have been ranked in the Global Top 30 Brand Gurus since 2014 (currently ranked 9th). I have created and worked on brands at some of the world’s greatest advertising agencies (Saatchi & Saatchi, Ogilvy & Mather, DDB, McCann Erickson) as well as in my own business, from established brands (Coca-Cola, Microsoft, Levis, Nescafe, Arnott’s, Vodafone, CSIRO, QBE) to start-ups.
I pioneered a new way to do branding, where everything you do and say as a company or organisation is driven by and aligned to your brand strategy: the way you do business, the way you treat your employees, the way you treat your customers and suppliers, your products and services, as well as [and not just] your marketing communications.
I work closely with CEOs and Executive, HR and Marketing teams to reboot and reshape their brands and businesses, and I am an Advisory Board member for two start-ups.
| Countries | 1 |
|---|---|
| Primary country | AU |
All codes: AU
TheGrid Corporate Spending Power index would rate purchasing capacity from registry, scale and activity signals.
Spending power
Hiring, headcount and registry-change signals, streamed to members.
Registry-filed capital and financial indicators, standardised by TheGrid.
Two addresses on record, Australia only. Primary: 21 Mary St, Surry Hills, New South Wales 2010.
2 profiles list Richard Sauerman as a peer — 71st percentile in Business Consulting. It lists ten peers of its own. BosAg Rural lists it back.